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  <title><![CDATA[Aiming at Amazon: The NEW Business of Self Publishing, or A Successful Self Publisher's Secrets of How to Publish Books for Profit with Print on Demand and Book Marketing on Amazon.com]]></title>
  <isbn><![CDATA[093849743X]]></isbn>
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  <default_description>There has never been a self publishing manual like this.   &lt;P&gt;Aiming at Amazon is NOT about getting your book into bookstores. Instead,  it lays out an innovative approach focused almost entirely on sales at  Amazon.com. It tells exactly how to make a nonfiction book sell well  online, with tips never before offered in print.  &lt;P&gt;This book is also NOT about working with a &quot;self publishing company.&quot; It  introduces the printer/distributor used by almost all those companies  themselves -- the one they keep secret so they can be middlemen and charge  you double.   &lt;P&gt;Forget bookstores. And forget self publishing companies. Let Aiming at  Amazon reveal to you the NEW business of self publishing.</default_description>
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  <original_publication_year type="integer">2006</original_publication_year>
  <original_title>Aiming at Amazon: The NEW Business of Self Publishing, or A Successful Self Publisher's Secrets of How to Publish Books for Profit with Print on Demand and Book Marketing on Amazon.com</original_title>
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  <average_rating><![CDATA[4.20]]></average_rating>
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      <name><![CDATA[Aaron Shepard]]></name>
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    <review id="39843827">
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    <name><![CDATA[Conrad]]></name>
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  <title>Aiming at Amazon: The NEW Business of Self Publishing, or A Successful Self Publisher's Secrets of How to Publish Books for Profit with Print on Demand and Book Marketing on Amazon.com</title>
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  <read_at>Fri Aug 22 00:00:00 -0700 2008</read_at>
  <date_added>Wed Dec 10 22:09:08 -0800 2008</date_added>
  <date_updated>Wed Dec 10 22:15:48 -0800 2008</date_updated>
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    <body><![CDATA[The feel of this book was 'hastily written' as if Aaron was worried someone else was going to beat him to it. The book would have been very useful a year ago, but since Amazon has changed its business strategy, and now only accepts POD through it's own service, &quot;Booksurge&quot;, it's already ou...<a href="http://www.goodreads.com/review/show/39843827">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/39843827]]></url>
</review>
    <review id="49436673">
    <user id="1961503">
    <name><![CDATA[Toni ]]></name>
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  <title>Aiming at Amazon: The NEW Business of Self Publishing, or A Successful Self Publisher's Secrets of How to Publish Books for Profit with Print on Demand and Book Marketing on Amazon.com</title>
  <average_rating>4.20</average_rating>
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  <read_at>Mon Mar 16 00:00:00 -0700 2009</read_at>
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  <date_updated>Mon Mar 16 08:34:55 -0700 2009</date_updated>
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    <body><![CDATA[If you plan to self publish a book, this is the book for you. The author is an expert in self-publishing and knows how to utilize Amazon for maximum exposure and sales. I have already discovered a few things I should have done two years ago.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/49436673]]></url>
</review>
    <review id="6912320">
    <user id="82716">
    <name><![CDATA[Colvin]]></name>
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  <average_rating>4.20</average_rating>
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  <recommended_for><![CDATA[Anyone who wants to understand how POD operates behind-the-scenes]]></recommended_for>
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  <read_at>Fri Dec 01 00:00:00 -0800 2006</read_at>
  <date_added>Thu Sep 27 16:10:39 -0700 2007</date_added>
  <date_updated>Thu Sep 27 16:14:57 -0700 2007</date_updated>
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    <body><![CDATA[I really learned a lot from this book and am intrigued by Shepard's publishing strategy, which bypasses POD publishers as well as traditional publishers.  The book is available from Amazon.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/6912320]]></url>
</review>
    <review id="21380560">
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  <date_added>Thu May 01 03:31:55 -0700 2008</date_added>
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    <body><![CDATA[A how to guide to publish your own books on the net using Lightning Source and Amazon. Written by a savvy do-it-yourself publisher.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/21380560]]></url>
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