The Discourse of Advertising (Interface (London, England).) 2ed
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The Discourse of Advertising (Interface (London, England).) 2ed

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The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span...more
Paperback, 272 pages
Published August 24th 2001 by Routledge (first published 2001)
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