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The Universal Traveler: A Soft-Systems Guide to: Creativity, Problem-Solving, and the Process of Reaching Goals
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The Universal Traveler: A Soft-Systems Guide to: Creativity, Problem-Solving, and the Process of Reaching Goals

4.09 of 5 stars 4.09  ·  rating details  ·  125 ratings  ·  16 reviews

This unique book will open your eyes to effective and stimulating formulas for solving problems. Discover how techniques developed in specialized disciplines can be applied to almost any business, social, or personal situation.

Paperback, 128 pages
Published August 1st 1974 by W. Kaufmann (first published 1974)
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Joe Hinds
I found UT at a used book store in Stockbridge, MA in 2005. I bought it because of the quirky art and layout. I appreciate the book for the process it gives for creative problem-solving and design. I have the 1973 edition and understand there are later editions, but there is a unique charm to 73, take a look at it if you can.
irfan darian
Given that this is rather an old book, it is surprising how some of the ideas mentioned in it are still relevant up to this very day. I guess it must have been one of the more innovative books of its time, minus the snazzy graphics and colourful images that seems to be the order of the day nowadays. Nonetheless, the book could do with a little bit more updates in certain aspects especially in detailing some techniques and ideas to its readers. But of course it doesn't help that a visual person l ...more
The Universal Traveler is an excellent reference for all creative and/or problem-solving ventures. It dispels the myth that creativity is a gift only to some at birth and convincingly outlines how it is, instead, a learnable behavior, able to become a lifelong habit. Koberg and Bagnall take the reader on a 'journey' through the seven steps of the design/problem-solving process in short and sweet sketches, aptly anticipating some of the complications and unforeseen detours inherent in the design ...more
James Eckman
The 60's contents and graphics may be distracting for younger readers.
Patrick O'Connell
This "self-help" book with it's very funky style and crazy organization is not for everyone.

It is a book chocked full of ideas for stimulating and possibly understanding the creative process.

But unlike other "self-help" books which are little more than "what worked for me will work for you too", this book takes a "shotgun" approach. Throwing everything out there and letting you pick and choose what may, or may not, work for you.

This book helped me understand how I personally solve problems and
Mallory Perkins
Good book to get you thinking creatively. It gives you lots of different ideas --- Freedom from pride, belief in yourself and renewing the child in you.

It's written in such a unique way that it keeps you interested. I took lots of notes - especially of the creativity games they suggest at the end.
A very good read about different methods of accomplishing tasks. Like a toolkit in book form. Some of the techniques are well worn and very familiar to most people but there is a lot of good new ideas too. One of those books that you'll probably keep coming back to.
Lindsey Teague
Loved this book! It deals with creative problem solving and outside the box thinking. I recommend this book to anyone who likes to think creatively!
Mary Louise
No question why this remains the top pick for organizations like IDEO. Full of ideas about how to brainstorm and stoke the creative fires.
I heard this is a popular book among those at IDEO so I thought I'd pick it up.

Pretty interesting stuff, and some cool old graphic design
design is the process of making dreams come true ..
this is a book to never stop reading
Great book on the process of development. Highly recommended.
An excellent, classic book on design process.
Posle godinu dana ponovo čitam ovu knjigu.
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