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True Professionalism: The Courage to Care About Your People, Your Clients, and Your Career
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True Professionalism: The Courage to Care About Your People, Your Clients, and Your Career

3.92  ·  Rating Details ·  245 Ratings  ·  23 Reviews
David Maister, the world's premier consultant to professional service firms, vigorously challenges professionals to examine this essential, yet under-addressed question: What is true professionalism?

Professional firms are forever trying to get their people to act like professionals—to do the right things. Though their various incentives may create employee compliance, thes
ebook, 224 pages
Published January 7th 1999 by Free Press (first published 1997)
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Nov 25, 2011 Sergei_kalinin rated it it was amazing  ·  review of another edition
Вторая книга из классического "пятикнижия" признанного мирового гуру консалтинга :)

Книга просто отличная! Примерно треть книги будет полезна ВСЕМ, кто работает с другими людьми (профессии типа "человек-человек") и намерен достичь в своём труде максимально высокого профессионального уровня. Книга очень хорошо прочищает мозги в плане: что есть "истинный профессионализм", а что - лишь его жалкая имитация.

Две трети книги посвящены организационным компетенциям консалтинговых фирм, необходимым для фор
Joel Ungar
Sep 29, 2013 Joel Ungar rated it really liked it  ·  review of another edition
Shelves: business
An outstanding work. Several chapters have given me some great ideas to start implementing. The begining analogy is great - he asks professionals what qualities they'd expect in a secretary. Of course, the attributes are what the professional should have, but generally doesn't.

I'd have given this 5 stars if it wasn't for the emphasis in spots on measuring financial results and effectiveness by reference to hourly billing systems. This book was written in 1997 and perhaps the author has changed h
Scribble Orca
Nov 06, 2010 Scribble Orca rated it it was amazing  ·  review of another edition
Recommends it for: Consultants, strategists
David Maister addresses the psychology behind professional services firms, explaining what makes partners tick, the business model that generates the most profit, how to effectively and efficiently manage labour resources, and what are the necessary ingredients for long-term, repeat-business relationships. This is a must-read for anyone working for or consulting to professional services partnerships.
Paul W
This classic book by the "premier consultant to professional service firms" is a must read for anyone working in professional services. Maister starts out by noting that the problem is not in figuring out what to do. Rather the problem is to find the strength and courage to do what we know to be right.
He then articulates and explains some key ideas:
The primary focus must be on relationship building
Show a sincere interest in clients' affairs and a sincere desire to help them
Excellence in client s
Mar 27, 2011 Mark rated it liked it  ·  review of another edition
Shelves: business
Maister is the best writer on professional services firms, and this book is the "Why" to go along with the "How" of his MANAGING THE PROFESSIONAL SERVICE FIRM. Consultants, lawyers, accountants, and other professionals, especially those who work in larger firms, will find this book useful for orienting themselves and their people on what should be the more important parts of their work: their clients, their firm, and themselves. (I always felt there was a missing section, however, on teams and f ...more
Mar 20, 2011 Mike rated it liked it  ·  review of another edition
A good analysis of common problems be-setting the professional service firm. As with all such endeavors the issue of compensation is pervasive, if not defining. I wonder if it is possible to table the issue of compensation and simply work on the problem solving part for the client. In the end, even in a books ostensibly about "professionalism", it is always all about the money.
Every time I return to this book, I read some new gem or insight that resonates with me.

Earlier in my career, the first section (Mostly About You) was particularly helpful and inspiring. As I took on management responsibilities, the latter sections (Mostly About Your Firm and Mostly About Your Clients) became more important.
May 31, 2009 Eric rated it it was amazing  ·  review of another edition
Shelves: professional
So I am reading this book for my ethics class and found many of the chapters dry but interesting. I don't suggest anyone sit down to read this in one sitting, you will fall asleep. But it is good to read when you are doing some self contemplation.

El libro fue escrito en 1997 y todo lo que dice es sabiduría repetida una y otra vez que ya suena poco interesante aunque no deje de ser cierta. Me pareció aburrido y monótono y creo que se le notan los años.
Aug 14, 2012 Chris rated it liked it  ·  review of another edition
Portions a recap of previous Maister books, but relays some effective and potent philosophies on holistically defining your business and career (looking past the numbers, understanding the dynamics at play). Good food for thought...
Bruce Fieggen
May 17, 2010 Bruce Fieggen rated it really liked it  ·  review of another edition
Good stuff
Oct 28, 2008 Ray rated it it was amazing  ·  review of another edition
The best ever.
Kim Gonzalez
Mar 19, 2013 Kim Gonzalez rated it really liked it  ·  review of another edition
Not just for consulting...for servicing any clients or customers.
Apr 02, 2009 Kiersten rated it really liked it  ·  review of another edition
Read this book after Tom Peters mentioned it in another book. Worth the read, good tips and nice reminders.
Read for book club at work - not bad in a selfhelp kind of way. Hard to say how much will be useful at work.
Kyle Stuckey
Nov 29, 2012 Kyle Stuckey rated it really liked it  ·  review of another edition
Fives stars for the first half the book. The rest I did not find as applicable or interesting
Read OCT 2001
This is David Maister's best work. I appreciated his definition that a True Professional is a Technician that Cares. Great work David.
Apr 10, 2015 Aaron rated it it was amazing  ·  review of another edition
Shelves: improve-mgt-ldr
I read this book as "homework" for my first job, before I ever started. I didn't understand it's value until many years later. Maister has great perspective. This book is invaluable.
Brian Parris
Brian Parris rated it it was amazing
Dec 06, 2013
Jul 12, 2011 Guy rated it it was amazing  ·  review of another edition
A great book ! A must-read and must-have for each professional out there !
Anna rated it really liked it
Sep 12, 2013
Mark rated it really liked it
Oct 05, 2010
Mindy G
Mindy G rated it liked it
Jan 19, 2013
Brad Olsen
Brad Olsen rated it it was amazing
Aug 07, 2012
Bjorn Timmer
Bjorn Timmer rated it it was amazing
Apr 19, 2015
Janet rated it really liked it
Mar 06, 2008
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Joy D rated it liked it
Mar 07, 2016
Courtland Hemphill
Courtland Hemphill rated it it was amazing
Mar 14, 2017
Jonatan Kjellsson
Jonatan Kjellsson rated it liked it
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