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51st out of 85 books
—
94 voters
Secret Formulas of the Wizard of Ads
The author of "The Wizard Of Ads" offers guidance for putting advertising principles into action--and shows how to write compelling ad copy, price products and services, and formulate a plan for a small business.
Paperback, 238 pages
Published
August 10th 1999
by Bard Press (TX)
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Half helpful insight to advertising and business. Half interesting stories that aren't essential to a successful business.
I've really liked this book... lots of great ideas, examples and life lessons
Re-reading this summer, as I found it on the fireplace mantle while dusting. Fabulous foundational material for persuasive writing/speaking. Also helps me remember my "past life" in mktg....
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