Goodreads helps you keep track of books you want to read.
Start by marking “Getting to Plan B: Breaking Through to a Better Business Model” as Want to Read:
Getting to Plan B: Breaking Through to a Better Business Model
Enlarge cover
Rate this book
Clear rating
Open Preview

Getting to Plan B: Breaking Through to a Better Business Model

3.85 of 5 stars 3.85  ·  rating details  ·  193 ratings  ·  22 reviews

You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.
As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick
...more
ebook, 224 pages
Published September 8th 2009 by Harvard Business School Press (first published 2009)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Getting to Plan B, please sign up.

Be the first to ask a question about Getting to Plan B

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 778)
filter  |  sort: default (?)  |  rating details
Amit
Good book with lots of examples. You can 90% by reading the first couple chapters and skimming the rest.

Notes:

Your First Plan Probably Will Not Work

The research on new products success and failure indicates that it takes fifty-eight new products ideas to deliver a single successful new product.
Getting to Plan B is about how to avoid getting stuck in a rut, missing real opportunities, or worse, closing your doors.
Running out of cash isn’t a cause; it’s a symptom or a signal that the company’s bus
...more
Franco Arda
Ordering this book was a no-brainer.

Every (would be) entrepreneur who has enjoyed reading Randy's ,Goodbye Carrier, Hello Success` knows Randy`s wisdom for entrepreneurs. It'd call him the ,Zen Entrepreneur` for his enlightement and razor sharp thinking (for a taste, check out Youtube ,the biggest successes are often bred from failures).

The book is about a rarely covered topic: Getting to plan B (if necessary to Z). If the founders of Google, PayPal or Starbucks had stuck to their original plan,
...more
Franco Arda
Ordering this book was a no-brainer.

Every (would be) entrepreneur who has enjoyed reading Randy's ,Goodbye Carrier, Hello Success` knows Randy`s wisdom for entrepreneurs. It'd call him the ,Zen Entrepreneur` for his enlightement and razor sharp thinking (for a taste, check out Youtube ,the biggest successes are often bred from failures).

The book is about a rarely covered topic: Getting to plan B (if necessary to Z). If the founders of Google, PayPal or Starbucks had stuck to their original plan,
...more
Herve
It’s the second book I read from Randy Komisar (after the Monk and the Riddle) and I have to admit I preferred his first book even if Getting to Plan B is quite good too. I might have been slightly misled by the title even though the subtitle was quite clear, Breaking Through to a Better Business Model. But it might be I never read seriously subtitles. I thought the book was about what you do when you were wrong first. But it is more subtle. It is not so much about what happens if your idea was ...more
Nithya Nagarathinam
Not for one sitting.

I wonder if there is a point beyond which we become too impatient for books styled like lectures, albeit with tons of case studies. Two chapters through, I have shelved it for now.

This book is, on the whole, a good compilation of case studies, categorized as analogs and antilogs, with valuable, though not breakthrough, insights for early stage entrepreneurs. Be that as it may, all of us, not only entrepreneurs have made plans and hence must have got to a Plan B at some point
...more
Claudia Yahany
No quiero juzgar demasiado fuerte, pero pareciera que se inventaron una teoría e hicieron que los ejemplos se adecuaran a la teoría. Aparenta ser más viejo que lo que realmente es. Triste, pero leí como requisito. Hay muchos -muchos- mejores libros (y mas sencillos, prácticos, relevantes, etc).
Lloyd Jong
Very important book for anyone on the verge to start a business or who wonder what is the next move to make! A must read
Wade Brooks
Core reading for entrepreneurs. I just re-read it in prep. for teaching a class.
Karen
Mar 16, 2014 Karen added it
Shelves: 2013
Kindle
Jose Papo
A very good book about how to discover your business model.The most interesting and different idea I found in the book is the one about learning from other companies (actual or historic) to help find and validate your business hypotheses. Learn from successful examples worth mimicking in some way and examples to which you explicitly choose to do things differently
DT
Like most business books, not too long. A very high-level summary of one way to think about a business model. It seems pretty practical to me; the most interesting parts are the examples given of different companies (Toyota, eBay, Zara, etc...) and how they solved some problem in their business model.
Jay
I would recommend this book to aspiring entrepreneurs, particularly those without a background in business or accounting, as an overview to the concept of iteration. For further exploration on iteration, I would also recommend work by Steve Blank and Eric Ries.
Scott
Excellent guide for any entrepreneur, whether he or she is looking to improve an existing business plan or creating a new, viable one. Very practical advice and includes plenty of illuminating examples.
Ed Soehnel
John was a former business professor, one of my favorites, so I am biased, but this is a helpful read. I would highly recommend it.
Lori Grant
A should-read book on business models for knowledge workers who want to be in executive role and entrepreneurs.
Darko
very basic, repetitive, misleading title, worn-out business examples. did like the idea about working capital, though.
Matthew Bradley
Excellent book and presents an interesting strategy for creating business models. Well written, useful, and engaging.
Christanto Leonardo
Surprisingly this book is very hard to find.
Great book for startup.
Pemo Theodore
Brilliant read for entrepreneurs & startup teams
Kevin Miller
Sep 19, 2012 Kevin Miller marked it as to-read
unreasonably recommended
Natalie
Jan 14, 2013 Natalie marked it as to-read
Wortmann's rec
Stephen Daniel Norman
Stephen Daniel Norman marked it as to-read
Aug 30, 2015
Sarah Christine
Sarah Christine marked it as to-read
Aug 28, 2015
Emir Uzunoglu
Emir Uzunoglu marked it as to-read
Aug 27, 2015
Jake Steier
Jake Steier marked it as to-read
Aug 26, 2015
Arron
Arron marked it as to-read
Aug 16, 2015
« previous 1 3 4 5 6 7 8 9 25 26 next »
There are no discussion topics on this book yet. Be the first to start one »
  • The Entrepreneur's Guide to Customer Development: A Cheat Sheet to the Four Steps to the Epiphany
  • Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
  • Start Small, Stay Small: A Developer's Guide to Launching a Startup
  • The Masters of Private Equity and Venture Capital: Management Lessons from the Pioneers of Private Investing
  • The Principles of Product Development Flow: Second Generation Lean Product Development
  • Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
  • The Toilet Paper Entrepreneur: The Tell-It-Like-It-Is Guide to Cleaning Up in Business, Even If You Are at the End of Your Roll
  • Management Challenges for the 21st Century
  • The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
  • The Four Steps to the Epiphany: Successful Strategies for Startups That Win
  • The Art of the Pitch: Persuasion and Presentation Skills that Win Business
  • The Principles of Scientific Management
  • Certain to Win: The Strategy of John Boyd, Applied to Business
  • Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
  • Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms
  • Running Lean: Iterate from Plan A to a Plan That Works
  • The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
  • Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.
The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash Marketing Management: A Strategic Decisionmaking Approach Marketing Strategy: A Decision-Focused Approach, 8th edition Il business road test

Share This Book