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A Fine Line: How Design Strategies Are Shaping the Future of Business
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A Fine Line: How Design Strategies Are Shaping the Future of Business

3.54 of 5 stars 3.54  ·  rating details  ·  113 ratings  ·  13 reviews
praise for a fine line

"A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective." --Guy Kawasaki, former chief evangelist, Apple and co-founder of

"At Flextronics, we fe
ebook, 256 pages
Published May 27th 2009 by Jossey-Bass (first published 2009)
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Hiroshi Mikami
He knows design is what to be.

And, he himself pioneered the sphere of the design.
Brentley Campbell
I loved this book! Esslinger really understands product development and how holistic of an endeavor it really is. I enjoyed learning about his experiences with some of the worlds top companies and how he made their products better. It really comes down to controlling the entire process and having the best people to see things through without cutting corners. This book is innovative and talks a lot about the role innovation plays in business (an enormous one). Esslinger really focuses towards the ...more
A really thought provoking read and an interesting one to read so quickly after Designing for People. The book touches on a broad spectrum of issues relevant to designers today from the requirement for business and design to collaborate more strategically through to 'green' design and even some commentary on the potential of open source design and participatory design via social networks. Worth a read. I'll be suggesting it for UX Bookclub.
Fascinating book, it will make you re-think how products are made and why design is not just for the dreamed up product, but can be applied to the entire production process. I have followed frog design for a while and this books only cements why this company is Great!!!
Very disappointing. I think Frog Design has done some amazing things in Product Design (Apple, Sony, Lufthansa Airlines, etc.) but this book offers little insight of the development of those products. Instead it reads like a promotional brochure.
This book was recommended as "the" book on design strategy. It was okay. Interesting to learn the history of the field from the viewpoint of frog, and a few stories about their progress. I learned some interesting anecdotes/history.
Hartmut is probably not into writing books, this book is where he puts his share of experience out into the world that has obviously been awaiting his thoughts on the hot topic of Design Strategy
Interesting and insightful, but nothing earth-shattering here... unless you are someone with no idea or appreciation of industrial design- in which case this will be a real eye-opener.
BusinessWeek Best Innovation books of 2009
Interesting case studies including Apple, Disney and SAP
Dean Kakridas
Love the piece about co-design being the future of design. I think I'll call Hartmut and dig deeper on that theme.
Andy Gagnon
Didn't ever really get to to point other than a company should hire frog design, the author's company.
Priyesh Soundararajan
Just awesome, especially when use design as a forerunner for your products.
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