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Inbound Marketing: Get Found Using Google, Social Media, and Blogs

3.88 of 5 stars 3.88  ·  rating details  ·  1,478 ratings  ·  122 reviews
Stop pushing your message out and start pulling your customers inTraditional outbound marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blog ...more
ebook, 256 pages
Published October 2nd 2009 by Wiley (first published 2009)
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Janette Fuller
Here is a list of things that I learned from Inbound Marketing;

You do not have to invest thousands of dollars on web site design. The authors suggest that you add a blog to your site. This is something that can be updated on a regular basis. It is important to create lots of compelling content that will attract people to your site.

Measure the outreach of your web site by using a Web analytics tool like Website Grader. This is a free sevice that offers a wealth of information. It is important t
Scott Dinsmore
Topics Covered:

Dramatically increasing traffic to your website or blog
Inbound marketing
Online positioning
LinkedIn, Facebook, Twitter and the future of online marketing


How many of you have web marketing down cold? Do you totally understand how to use Twitter, LinkedIn, Facebook, Digg and all the other less than intuitively-named social networking tools out there? There are few people who can answer yes to either of those questions and those of you who can, it may be the case that you might
A straightforward introduction to social media--

The book pretty much lays out the basics of how to use Google, Facebook, Twitter, Youtube, Linkedin, Digg, Stumbledupon, and others. It also goes over SEO (Search Engine Optimization) at the most basic level for anyone not familiar with it. After explaining all the basics, it gives you tips and tools to increase traffic to your site using social media.

The content is very straightforward and, unfortunately, commonsensical for anyone who is familiar
I've been a long time user of social media and have had my own personal and company web site since 1997, but there are always new things to learn. Brian Halligan and Dharmesh Shah are the co-founders of an upstart marketing firm called HubSpot and their book Inbound Marketing is essential reading for anybody who wants to get serious about using social media as part of their marketing strategy. Halligan and Shah are passionate about inbound marketing and their company HubSpot is one of the ringle ...more
This is a good reminder, to web geeks like me in particular, that most of the target market for most products isn't as web savvy as we are. I nominally "know" all of the things mentioned in the book, but it truly drives home the stuff that is the real meat of web marketing (and any marketing, really): how to channel a barrage of web traffic from leads into paying customers.

Simply designing your site around SEO concepts, knowing how to use Twitter/LinkedIn/Facebook, and isn't going to net you the
Christina Tinglof
A solid read, worthy of attention. As a freelance writer with both a website and blog, I found this book very helpful. It explains how to harness social media, turning leads into customers. Granted, I already know a bit about social media but this book opened my eyes to ideas I had never considered before. It not only explains the major players--Google, Facebook, Twitter, and the like--but also explains why they're important and how to use them efficiently and effectively. Especially liked their ...more
Raquel Richardson
Jun 29, 2010 Raquel Richardson rated it 2 of 5 stars  ·  review of another edition
Recommends it for: young marketing professionals
Shelves: business
I was expecting more out of this book, but it was only entry level sutff. Good to read if you want to know more about the basics of social media and creating inbound marketing, bad if you already have a marketing brain.
This is an incredible marketing book. All the new rules of marketing on the Internet. This is not the old Internet rules but the new way to get found and boost your presence in order to gain customers.
A beginner's guide. Very easy to read with lots of tips and advices to start marketing using social tools. Good for re-read any time.
Phil Costa
Sort of interesting but mostly just a thinly veiled way to drive people to build mindshare for HubSpot.
Nura Yusof
As a person involved in the business of "changing behaviours" with particular interest in using the Internet as THE channel of communication, I had always wondered about the different methods used by big client and big digital agencies (the ones with big money) compared to those used by the internet marketing entrepreneurs (with little to no budget for marketing).

This book marries the two different methods.

While the two authors have convincingly proved that one does not need big budgets to exec
Blog on Books
With Facebook announcing this week that they will hit 400,000,000 users, it’s high time everyone learn about social media and ‘inbound marketing.’ If you have yet to dip your marketing toe in the social media waters, ‘Inbound Marketing’ is the place to begin.
This book written by a pair of staffers at industry SEO/analytics firm HubSpot, outlines the basics for growing your customer base using the online platforms and tools of the new web order. Tips for basic SEO as well as how to develop an eff
Gene Babon
Inbound marketing is about getting found online. Getting found by customers who might wish to purchase your products or services. Getting found by recruiters and hiring managers who might wish to employ your unique talents. If you wish to be found, get this book and practice its principles.

Written by the co-founders of HubSpot, an inbound marketing software company, Inbound Marketing will show you how marketing has changed in the era of social media and how you can change with the times.

Ron Arden
You need to get this book. It's terrific. It's filled with practical advice, checklists at the end of every chapter and a great program to implement inbound marketing for anyone in business. Brian Halligan and Dharmesh Shah, co-founders of Hubspot, have taken their business ideas and experiences and turned them into a great how-to guide. If you follow HubSpot as a company, you can see they live what they recommend.

I love the last chapter "Tips from the Trenches for Startups". It has 26 things t
Fabrizio Bianchi
It's a very good, straight-to-the-point book, full of actionable tips and checklists and reporting case studies that are actually relevant.

As stated it is directed at a beginner audience, so expert inbound marketers may want to steer away from it or consider it as a very good refresher of the basics and a good resource for helping build their own pitch about their inbound marketing services.
Katelyn Irons
Inbound Marketing is a great starting-place resource for writers who don't just want to write. It provides great information on creating an online platform and using the resources that are available online to start your name, business, or book off on the right track.
Learn more about:
- Google Analytics
- Social Networking
- Search Engine Optimization
- Website Building
A fascinating read for 2009 me. However, it is 2014 and I've been working in the agency world in some capacity or another since 2008. The basic set up of the book (first 30 pages or so) are still worth reading as they contextualize the difference between modern and traditional marketing mentalities (interruption) that I still find myself and colleagues encountering.
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There is nothing wrong with this book and if you know nothing about social media and marketing websites you will certainly learn something. It actually covers the category that includes things like Reddit and Digg very well. But there are other books that are better and more currently. I would suggest Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business and a current SEO book of your choice instead.
Gerry Abbey
Fast, engaging, and informative, this book lays out the framework for Inbound Marketing. If you're new to Inbound or just want a quick and helpful reinforcement of the basics, this is an excellent guide and an essential book to have on your shelf.
David Hooper
I wanted to like this one. Started off ok, but went downhill fast. Very basic information that, in my opinion, you'll already know if you've been doing any kind of marketing on the web for more than a couple of months. Only half the story... Some of the things they mention will work ok, if you have a good foundation and other things in place, but will give very limited results for most people.

Take a look at their site,, and run your website through it to see how simplistic everything
Shawn Grimes
Dec 26, 2009 Shawn Grimes rated it 5 of 5 stars  ·  review of another edition
Recommends it for: anyone who is looking to get their company into social media marketing
This is one of the best books I have read. The book gives step-by-step instructions for getting your company into social media and more importantly, how to communicate with and interact with your customers in a way that is beneficial to both of you. This is a great book to get customers coming to you instead of traditional interruption marketing.

My only complaint is that the book wasn't longer. That's not to say that it was short but rather that I didn't want it to end. It was full of good idea
Hands down the best How-To and Why-To do Social Media for the true beginner. It takes the time to explain all of these tools, tell you why they are relevant and how you should be using them. It is written by Hubspot (if you do not watch their Hubspot TV vidoes, start now) CEOs Brian Halligan and Dharmesh Shah really boil everything that is happening down into easy to understand bite sized nuggets.

It is the perfect starting place if you are just beginning formalize your marketing plans and are s
Candice Swanson
Good information. With all websites, content is king. Google changes all the time so make sure you know what you are doing. Great source book.
Jordan Lewis
This is as close as you get to a how-to on establishing and measuring web presence. Very adds-on and not super theoretical.
Sarah Miller
Inbound Marketing is a basic introduction to online marketing with great tips on writing blogs, optimizing social media and using analytics to track site visitors. This book is an easy-to-read reference that sparks your mind with some quick action items to provide your online marketing success. The authors stress the importance of creating "remarkable" content when implementing the marketing strategies.

Though Inbound Marketing only scratches the surface of online marketing, this book is a great
This was an impressive book. It discussed how to transition from an outbound to an inbound marketing strategy primarily through effective web tools.

There were several great points about how to use search engine optimization, social network sites and blogs to increase followers. The blog section was interesting because it mentions how to make your blog better. Many other resources covered what a blog is, but this one explains how to maximize your blog. There are several lists at the end that exp
Well written, clear, organized, with great information for those seeking to use social media for business marketing.
Krista Nelson
This is a hard industry to keep up with. Some items are already out of date like LinkedIn RSS feeds. Having said that, this book is still worth reading and taking notes from.
Jason Hall
This book is great for beginner to mid-level social media professionals. It teaches all of the basics needed. Even though social media is rapidly changing, their principals and follow up steps still hit the mark 95% of the time. It just misses the subjects pinterest and tumblr while talking about delicious, stumble upon and digg (important to know about but not as vital anymore for the level they wrote the book for).

Overall, they give great examples, talk of best case practices and break down fi
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