false 74280 22 <P style="MARGIN: 0in 0in 0pt" soNormal><B></B> The 11<SUP>th</SUP> edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, <I>Principles of Marketing</I> tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. <B></B> Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. <B></B> An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.</P> 2647193 1980 Principles of Marketing (11th Edition) (Principles of Marketing) total:64|5:18|4:21|3:20|2:4|1:1| 64 243 143 20 3 0 false false Wed Jul 29 00:00:00 -0700 2009 Tue Nov 03 11:50:56 -0800 2009 Fri Nov 06 06:35:07 -0800 2009
As the World's largest imp...more...]]> 4 0 false false Mon Feb 02 00:00:00 -0800 2009 Sun Mar 15 17:24:32 -0700 2009 Sun Mar 15 17:44:53 -0700 2009 1 Secondly I learned that Marketing has three different strategy named:Re...more...]]> 3 1 false false Tue Jan 01 00:00:00 -0800 2002 Thu Aug 02 06:01:07 -0700 2007 Sun Aug 05 19:23:23 -0700 2007 0 0 false false Thu Jan 01 00:00:00 -0800 2009 Sun Sep 20 03:22:34 -0700 2009 Sun Sep 20 03:29:34 -0700 2009 4 0 false false Thu Dec 04 02:51:20 -0800 2008 Thu Dec 04 02:51:57 -0800 2008 3 0 false false Wed Oct 01 00:00:00 -0700 2008 Thu Dec 11 15:08:22 -0800 2008 Thu Dec 11 15:10:18 -0800 2008 5 0 false false Thu Oct 01 00:00:00 -0700 2009 Tue Oct 20 00:33:46 -0700 2009 Thu Oct 22 22:47:50 -0700 2009 0 0 false false Thu Jan 08 04:01:49 -0800 2009 Thu Jan 08 04:02:34 -0800 2009 ]]> 5 0 false false Thu Jun 04 02:48:09 -0700 2009 Thu Jun 04 02:49:27 -0700 2009 0 0 false false Tue Jan 27 06:53:33 -0800 2009 Tue Jan 27 06:54:23 -0800 2009 0 0 false false Tue Jan 06 10:17:54 -0800 2009 Tue Jan 06 10:18:18 -0800 2009 3 0 false false Thu Jul 02 09:42:50 -0700 2009 Thu Jul 02 09:43:06 -0700 2009 5 0 false false Sun Nov 22 00:00:00 -0800 2009 Sun Nov 22 00:06:53 -0800 2009 Sun Nov 22 00:07:53 -0800 2009 2 0 false false Mon Sep 01 00:00:00 -0700 2008 Wed Sep 10 16:24:45 -0700 2008 Fri Dec 12 04:27:19 -0800 2008 4 0 false false Sun Feb 10 22:47:44 -0800 2008 Sun Feb 10 22:49:05 -0800 2008 3 0 false false Sat Jan 19 17:10:26 -0800 2008 Sat Jan 19 17:12:58 -0800 2008 0 0 true false Mon Jan 01 00:00:00 -0800 2007 Sun Jan 20 01:28:24 -0800 2008 Sun Jan 20 02:07:17 -0800 2008 0 0 false false Wed Oct 22 03:12:52 -0700 2008 Wed Oct 22 03:13:33 -0700 2008 4 0 false false Sun Feb 24 00:00:00 -0800 2008 Wed Feb 27 18:17:29 -0800 2008 Wed Feb 27 18:18:22 -0800 2008 5 0 false false Wed Jan 01 00:00:00 -0800 2003 Tue Apr 17 10:11:13 -0700 2007 Tue Apr 17 10:11:13 -0700 2007 ]]> http://www.goodreads.com/book_link/follow/8?book_id=74280