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Contemporary Strategy Analysis
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.
Now includes thorough covera...more
Now includes thorough covera...more
Paperback, 482 pages
Published
June 15th 2007
by Blackwell Publishers
(first published March 1st 1998)
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This book was a great help in my strategy studies. It provides a comprehensive overview of models/techniques used in strategic analysis, and even more importantly, lots of examples. Well presented, with numerous illustrations / charts/....
Good introduction to business strategy...
A great book that provides valuable information on corporate/business strategy that is immediately applicable to many situations.
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