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Why We Shop: Emotional Rewards and Retail Strategies
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Why We Shop: Emotional Rewards and Retail Strategies

3.64  ·  Rating Details ·  11 Ratings  ·  2 Reviews
Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're lookin ...more
Hardcover, 216 pages
Published November 1st 2003 by Praeger
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Heidi
Jul 27, 2013 Heidi rated it liked it
When I got this book from the library, I thought it would be a sociological view about shopping/trade and the role that commerce plays within society…

Instead, this book reads more like a manual on how to effectively structure a commercial setting and how best to lure (or seduce, as the author describes it) the customer into buying the product.

Many of the strategems and techniques that Underhill describes are quite interesting, though it’s a bit disconcerting to recognize yourself engaging in beh
...more
Amy Chan
Jul 15, 2011 Amy Chan rated it really liked it
Recommends it for: Anyone who enjoys shopping or interested in business
Truly revealing and inspiring. Detail and academic, but not over-whelming and definitely written in English with a simple and well-organize writing style.
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