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Preview — Branding the Man by Bertrand Pellegrin
Branding the Man: Why Men Are the Next Frontier in Fashion Retail
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual B ...more
Hardcover, 224 pages
Published August 25th 2009 by Allworth Press
(first published 2009)
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