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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

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3.85 of 5 stars 3.85  ·  rating details  ·  13 ratings  ·  3 reviews
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering Your Value Proposition provides guidance for business leaders demonstrating why ...more
Paperback, 256 pages
Published November 1st 2009 by Kogan Page (first published 2009)
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Richard
Anyone in marketing, sales, product development or corporate strategy would benefit from reading this book.

Understanding the concept of Value Proposition, and making it core to what a company does (and not just another marketing buzzword!) is vital to a successful business, and this book shows you exactly how to build your proposition, deliver it and communicate it to the outside world.

Very practical, helpful and gave me a whole new perspective on my business - highly recommended.
Servudas
Absolutely astonishing piece of information. This book is must read for any business orientated person. The book is perfectly structured, easy to read and have clear guidelines for developing your own value preposition. Those who seek answers to "HOW TO?" this is exactly to what you should look at. Authors do not hesitate to provide schemes, templates and necessary questions. This was like reading a recipe book.
Worked well for new start-up to run a good research and build a strong market offerin
...more
Lori Grant
A must-read book on market positioning for the knowledge worker, manager, executive, or entrepreneur.
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3262422
Cindy is a business innovator, sales expert, clinically-trained counsellor and CEO of a management consulting firm.

She studied physics at undergraduate level, entered the working environment in unionised factories, then went on to complete an MBA before becoming a qualified, registered clinical counsellor in Transactional Analysis.

On the innovation side, she designed, developed and brought to mark
...more
More about Cindy Barnes...
Value Propositions to Sales Propositions: What the Best Companies Do

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“That’s the heart of this entire concept. Clients do not buy ‘things’. They buy the experiences that those ‘things’ are able to deliver. And, when so doing, they measure the benefits against the costs. Which leads us directly to consider: what is a value proposition?” 0 likes
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