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Purpose: The Starting Point of Great Companies
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Purpose: The Starting Point of Great Companies

3.88 of 5 stars 3.88  ·  rating details  ·  1,007 ratings  ·  5 reviews
In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and stru ...more
Hardcover, 272 pages
Published October 3rd 2006 by Palgrave Macmillan Trade
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If you are on the verge of discovering who you are or are thinking to yourself "my life needs meaning", this might be a good place to start. The book starts describing examples of three types of purposeful lives in the business world and their type of purpose. The last half of the book discusses more details as well as how to discover your purpose. Mine is "Excellence". Now I need to apply all of my focus and effort to execute on that.
Nov 22, 2014 David rated it 5 of 5 stars
Recommends it for: Leadership, mamagers
Recommended to David by: Thomas K Wentz
Purpose is an importantant element for any company to become a great company. Mourkogiannis has done a good job to help understand the Purpose.
Spent an hour with Nikos. Very insightful businessman. He signed my book.
Marc Brackett
I think that I've read to many of the books in this genre. Had this been the first book I read in this particular genre no doubt I would have been far more impressed. At this point the stories are all well known to me.

I also didn't find the categories or means by which the author sorted businesses to be of great value. The system being used was to rigid and not in touch with how business actually works in the real world. Just picking one or four across several categories is not realistic, a bet
Phil Lamb
What is the purpose of your business? Mourkogiannis identifies the four major types of purpose--discovery, excellence, altruism and heroism. I really liked the examples of Sam Walton, Warburg and Ford Motor.
It also opened my thinking as to the purpose of any company. The read teaches that we have different motives and nothing is wrong with that as long as we know which category we fall under.
Great book!
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