Management Communication: A Case-Analysis Approach
Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided t...more
Hardcover, Fourth Edition, 427 pages
Published
February 1st 2009
by Prentice Hall
(first published August 11th 2000)
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A solid textbook on managment level communications techniques and skills. It is a current book which covers all aspects of communication from strategy to persuasion to best use of technology for the purpose of relaying your message. It is not overly boring nor overly exciting. Great use of Case Studies which I believe is of most value for business students.
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