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True to Our Roots: Fermenting a Business Revolution
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True to Our Roots: Fermenting a Business Revolution

3.55  ·  Rating Details ·  22 Ratings  ·  4 Reviews
True to Our Roots sets forth the simple but powerful management principles that enabled Fetzer Vineyards under Paul Dolan to become one of America's biggest and best-known wineries even as it was turning into a model for sustainable businesses everywhere. Today, Dolan and Fetzer are leading the California wine industry toward profound change in how wineries and grape growe ...more
Hardcover, 240 pages
Published November 1st 2003 by Bloomberg Press (first published 2003)
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Andrew
Jun 26, 2011 Andrew rated it it was ok
Ehhh.....

I recognize that I was looking for the wrong things out of this book, but even when I shifted my focus I was still left a little unimpressed.

I suppose I was looking more for detailed stories of what they came across with their wine making and perhaps some wine maker science explained...etc. I obviously picked up the wrong book for that. This is a primarily (sustainable) business focused read which will repeat over and over their core values and what they strive to do daily to meet them
...more
Susan Belhassen
Oct 03, 2011 Susan Belhassen rated it really liked it
Enjoyed it and its positive message.

And, as suggested in a previous review, I did have this assigned as a text for a college business course and am thankful for it. Definitely motivational and provided good ideas about business structure, management, communication and sustainability.

It's true (re: previous reviewer), the book lacks testimony from the employees themselves about the success of implemented programs. However, that's not really what the book is about to me. This first person narrat
...more
Ryan Pereus
Mar 23, 2015 Ryan Pereus rated it really liked it
although I thought alot of the lessons this guy learned in his journey were a bit trite and or common among ambitious entrepreneurs, I did think the breadth and depth of effort made to ensure the business was sustainable and as pollution free as possible was extraordinary
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Dec 07, 2007 Jung rated it it was amazing
Recommends it for: wine lovers, agriculture, sustainability, green business, corporate social responsibility
Inspirational.
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