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Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and Indi...more
ebook, 272 pages
Published
March 30th 2009
by Jossey-Bass
(first published 2009)
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For anyone with a business interest in China or India, this is a great book. Getting China and India Right resonates because getting China and India wrong is easy and common. Both of these markets offer immense potential for expansion, cost-cutting, and innovation, but like most opportunities, success requires iteration, patience, and willingness to discard stale paradigms in favor of current realities. The author convincingly argues that while China and India have daunting differences, the simi...more
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listened to it in audiobook.
- india is ?? years behind china
- india has some advantages such as english skills
In later part, the author mentioned the education system in asian countries, that they put stress on route memorization. -- maybe so.
In developed countries, education focuses on communication??, problem solving, and such things. -- want to know more about it.
- india is ?? years behind china
- india has some advantages such as english skills
In later part, the author mentioned the education system in asian countries, that they put stress on route memorization. -- maybe so.
In developed countries, education focuses on communication??, problem solving, and such things. -- want to know more about it.
May 13, 2013
Jennifer Hamilton
marked it as to-read
Aug 15, 2012
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