During the last year renowned business strategist Kenichi Ohmae's pathbreaking ideas on the globalization of industries and products have made headlines in leading financial newspapers and business publications on three continents. Now, in this eagerly awaited book, Ohmae integrates and expands his much discussed concepts -- to demonstrate why corporations hoping to compet...more
Paperback, 240 pages
Published January 15th 2002 by Free Press
(first published 1985)
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