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Eyetracking Web Usability

3.81 of 5 stars 3.81  ·  rating details  ·  53 ratings  ·  9 reviews
Eyetracking is a hot new field in user interface design. The authors demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a users' goal or task influences the way to read and traverse a Web site, how to react to advertising and design elements that look like ads, and much more.
Paperback, 437 pages
Published December 1st 2009 by New Riders Publishing (first published October 17th 2007)
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Ryan Kennedy
A wealth of amazing information - if you're even peripherally involved in designing websites, you need to read this.
Gabriele D'Amato
Ancora una volta Jakob Nielsen fa capire come realizzare siti web che funzionino veramente. Importanza alla grafica e all'architettura informativa, ma ciò che conta di più è la logica e la semplicità. Gli esempi contenuti nel libro portano spesso ad esclamare "ma perché non ci ho pensato? Così è molto più chiaro!" Buone e cattive pratiche, abitudini degli utenti e attitudini (si parla addirittura di richiami sessuali primordiali sul web) vengono mostrati con dovizia e chiarezza. Grande spazio de ...more
Marcella Bongiovanni
Mar 31, 2014 Marcella Bongiovanni marked it as dnf
Shelves: web, comunicazione
L'unico testo di Nielsen che ho abbandonato senza pietà
Jorge Calle
Even for a study that has been done approximately 8 years ago, it still having useful information, with graphical information as it must be for this topic.
Igor Timoshenkov
Definitely a great research, but very theoretical and hard to read.
Sasha Endoh
Very informative read. I'd go as far as saying that it's a must read for web professionals. The text itself is a bit dry, but presentation of scientific research is meant to be concise and academic.

Also a great tool for confidently citing usability patterns to clients.
Ben Haley
Apr 02, 2010 Ben Haley marked it as to-read
Codding horror recommends this book. It covers eye tracking results from a number of major websites in the hopes of giving readers an insight into how a user experiences a page. Seems cool.
Lyddie
Dry, dry, dry, but Nielsen knows his subject.
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Jakob Nielsen is a leading web usability consultant. He holds a Ph.D. in human-computer interaction from the Technical University of Denmark in Copenhagen. He is also the principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Before starting NNG in 1998 he was a Sun Microsystems Distinguished Engineer.

Nielsen founded the "dis
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More about Jakob Nielsen...
Designing Web Usability Prioritizing Web Usability Homepage Usability: 50 Websites Deconstructed Usability Engineering Mobile Usability

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