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Lincoln's Labels: America's Best Known Brands and the Civil War
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Lincoln's Labels: America's Best Known Brands and the Civil War

4.5 of 5 stars 4.50  ·  rating details  ·  8 ratings  ·  5 reviews
From du Pont’s gunpowder and Borden’s condensed milk to Procter & Gamble’s soap and Brooks Brothers’ uniforms, this history investigates how today’s familiar brand names served a vital role for the Union during the Civil War. Rarely told stories from the companies who supplied soldiers and sailors with food, clothing, weapons, and medicine recount tales of political in
Paperback, 224 pages
Published October 1st 2009 by Edinborough Press (first published 2009)
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Lincoln’s Labels

Written By: James M. Schmidt

Published By: Edinborough Press (Amazon) Kindle Edition, 2009.

This is a historical account of some of the businesses that provided goods and services to the military during the civil war. Many of these businesses still exist today.

By all accounts, neither the North nor South was well prepared for this conflict. Early in the war state militias accounted for most of the troops used and their preparedness was dependent on the various states. They had diff
James Durney
Books on logistics tend to be about as much fun to read as watching the grass grow. The norm is a very very thick scholarly book with footnotes on every other sentence. Small print, multiple graphs and a large number of pages are required. This type of book cures insomnia. Outside of a small audience, readers are taking an advanced college course or desperate to improve their grade. The problem is the response of companies to the demands of a major war is important. This is a complex and compell ...more
Melissa (ladybug)
Aug 24, 2012 Melissa (ladybug) rated it 5 of 5 stars
Recommends it for: Everyone
Recommended to Melissa (ladybug) by: Goodread's first read program
Disclaimer: I received this book free of charge in the Goodreads' first read program, in exchange I will write an honest review.

Lincoln's Labels is about the companies that helped Lincoln and the North win the war. Everyone talks and writes about the great battles: Antietam and Gettysberg being some of the more common known battles. Who has ever written about the nitty gritty? What it took to be able to fight battles? If your soldiers are hungry (Borden?) or they need to ship pay or the dead hom
This is an interesting book, but not what I expected (nor hoped for). Whereas other Civil War books have too many lists of minutiae with not enough context, background, or notes, here's a book that I actually wish had included more lists and minutiae. The focus here is on a few American brands that have been around forever (Du Pont, Tiffany, Brooks Brothers, Squibb, Borden, Scientific American, American Express). A single chapter is dedicated to each "brand" and a brief history of the product is ...more
I don't think I can add anything to what Mr. James Durney said in his review except I totally agree. I enjoyed this book very much and learned a great deal from it. It will fit in very well with my personal accounts and battle histories on the Civil War shelf.
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Hi! My name is Jim Schmidt and thanks for visiting my GoodReads Author Page! I am a chemist by training and profession and currently work for a biotech company near Houston, TX.

But by night (and by lunch!) I am a writer!

I have been writing historical pieces for magazines and newspapers for about 15 years. My work has been published in *North & South*, *The Artilleryman*, *Learning Through Hist
More about James M. Schmidt...
Galveston and the Civil War: An Island City in the Maelstrom Notre Dame and the Civil War: Marching Onward to Victory Years of Change and Suffering: Modern Perspectives on Civil War Medicine Mending Broken Soldiers: The Union and Confederate Programs to Supply Artificial Limbs

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