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Primal Branding
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and...more
Compact Disc, 0 pages
Published
February 1st 2006
by Tantor Media, Inc.
(first published 2006)
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Wondering how to build your brand for your business? If you are searching for a history of successful companies, large and small, then Primal Branding delivers an insider’s perspective. Author Patrick Hanlon, an avid journalist, spent years penetrating the barriers surrounding marketing secrets of thriving businesses.
I am a pre-published author seeking to establish myself in the thriller genre as a professional with both a vision and a quality product. Primal Branding provided a...more
I am a pre-published author seeking to establish myself in the thriller genre as a professional with both a vision and a quality product. Primal Branding provided a...more
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