Titan: The Life of John D. Rockefeller, Sr.

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Titan: The Life of John D. Rockefeller, Sr.

4.19 of 5 stars 4.19 · rating details · 2,325 ratings · 159 reviews

National Book Critics Circle Award Finalist

"A biography that has many of the best attributes of a novel. . . . Wonderfully fluent and compelling." --The New York Times

"A triumph of the art of biography. Unflaggingly interesting, it brings John D. Rockefeller Sr. to life through sustained narrative portraiture of the large-scale, nineteenth-century kind."--The New York Time...more

ebook, 832 pages

Published December 18th 2007 by Vintage (first published 1997)

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Sep 23, 2012 Arminius rated it 5 of 5 stars · review of another edition

Shelves: business

Titan is another Ron Chernow masterpiece. Titan refers to John D. Rockefeller the oil tycoon and philanthropist. He had two qualities that may have been responsible for his great business acumen. The first was that he was a deeply religious Baptist. His belief that God would always take care of him allowed him to make, what some would consider, considerable gambles. The second quality was his reverence to money. He valued money so much that he recorded each expenditure in his personal ledger. He...more

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Feb 03, 2009 Scott rated it 5 of 5 stars · review of another edition

This is my favorite biography that I have read to date. Extremely detailed, but I enjoyed it very much.

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Aug 06, 2011 Amanda added it · review of another edition

I know Chernow has such a great reputation as a biographer, so I don't want to be too critical. I'm also biased because I just read The Power Broker, which has to be the absolute best biography in the world and the most well-written non-fiction I've ever read. However, I was not too impressed with Chernow's writing style. He added details that were unnecessary. The Power Broker is over 1,000 pages long, but I really believe that every word served a purpose. Titan, on the other hand, seemed infla...more

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Mar 29, 2013 Kristopher Chavez rated it 5 of 5 stars · review of another edition

This was the first Ron Chernow book I ever read and was impressed by the amount of research it must have taken for him to paint such a clear picture of the life and habits of JDR, Sr. The book satisfied my curiosity on how a man born into relatively modest circumstances used his work ethic and shrewdness to quickly rise to the be the most powerful industrialist of his time. What I found particularly interesting about Rockefeller was how his belief in habits shaped his rise to power. He was a man...more

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Jan 19, 2013 David Kudlinski rated it 5 of 5 stars · review of another edition

This is one of the best and most interesting books I’ve read on any subject. Rockefeller’s rise from poverty to the richest man in the world was amazing. Yet his great accomplishments are tainted by questionable ethical conduct. He was likely the most conservative, union-busting, Bible- thumping Republican in American history - the “good” Rockefeller gave billions of dollars of his fortune to fund education and medical research, which saved thousands of lives. But in order to make those billions...more This is one of the best and most interesting books I’ve read on any subject. Rockefeller’s rise from poverty to the richest man in the world was amazing. Yet his great accomplishments are tainted by questionable ethical conduct. He was likely the most conservative, union-busting, Bible- thumping Republican in American history - the “good” Rockefeller gave billions of dollars of his fortune to fund education and medical research, which saved thousands of lives. But in order to make those billions, he had to crush competitors and force them to sell their oil refineries to him. The “bad” Rockefeller used questionable business tactics, such as secret kickbacks from railroads, secret business collusions and cartels, heavy political bribes, secret ownership of competitors, and selling his products below cost to bankrupt the competitors who put up a fight – mostly legal in his day, Rockefeller was never convicted of any crime. As a young accountant, Rockefeller used to take money out of the company safe and fondle it late at night! What is most fascinating is the fact the Rockefeller believed he was on a Christian mission to subjugate competitors, believing that uncontrolled competition would destabilize markets and slow industrial progress. Instead, this led to a monopoly that ultimately conspired against the consumer. The break-up of Standard oil under the Sherman Anti-trust Act is over-played by history, because the same shareholders simply controlled more numerous smaller companies after the break-up. Ironically, as a leading Republican, Rockefeller espoused a Marxist view of central control of production, although not controlled by the socialist state, rather controlled by an oligarchy of Christian business titans. As a Baptist, Rockefeller believed passionately against slavery, yet the already rich businessman paid $300 to buy his way out of the Union army draft at the beginning of the Civil War. The Rockefeller name was forever tainted at Ludlow, CO during a union strike. This is when the Rockefellers allowed a plant security force of drunken thugs to get into a gun fight and tent-burning battle with union strikers, culminating with the unintended death of the wife and eleven children of a striker. The strike and attempt to unionize occurred after 450 miners died inside the clearly unsafe Rockefeller mine – in just one year of operation. After reading the book, comparing the good and bad Rockefeller, I definitely developed a respect for his unrivaled business acumen. His key role in the industrial revolution helped America to rise as a super power to defeat global fascism and communism. He was deeply religious and generous, and he cheerfully rationalized the moral paradoxes of his life. (less)

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May 10, 2011 Tim Greaton rated it 5 of 5 stars · review of another edition

Seldom does an author so thoroughly reveal the essence of a man..., Ron does an amazing job revealing even the tiniest details of a man who was legendary both in the way he changed our industrial world and in the way he reinvented charitable outreach. John D. Rockefeller was a study in contrasts, and from the dirty details of running his first oil enterprise to the even dirtier details of how he kept his grip on oil production, refining and transportation,Jon Chernow illustrates Rockefeller's me...more

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Mar 30, 2010 Lucky rated it 5 of 5 stars · review of another edition

I really enjoyed this book. Such a fascinating person. John D. was the richest man in the world of his time and the world's first billionaire. And one only reaches such heights through dubious means; including extortion, bribes, back door deals, payroll politicians, and general cruelty to all the little fish below.
There are many reasons to demonize someone such as him, but what surprised me, was how I often found myself liking him. He was excessively frugal, never ostentatious, and extremely...more

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Feb 11, 2011 Christine rated it 5 of 5 stars · review of another edition

Amazing biography/history lesson. This man was born to make money, obviously was good at it, but married a discrete religious woman and raised his children to be humble. 'I am so happy little John has told me what he wants for Christmas, so that I may deny him it.' Sounds harsh in our over-indulgent days, but when you see they likes of Paris Hilton and other horrifying progeny of the wealthy in the 'news', it makes you long for the days of hard work, discretion, and modesty.

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Jan 23, 2013 Aaron rated it 5 of 5 stars · review of another edition

Well-researched and fair biography that is wonderfully written by Chernow. Rockefeller lived a long time (1839-1937) and Chernow does an excellent job of chronicling how society changed over his lifetime and how Rockefeller helped to influence prevailing views of large corporations and wealthy businessmen. Throughout the book, Chernow deftly flushes out Rockefeller's often conflicting business moves and motives vs his ultra-religious private life. Chernow does not attempt to dissuade anyone from...more Well-researched and fair biography that is wonderfully written by Chernow. Rockefeller lived a long time (1839-1937) and Chernow does an excellent job of chronicling how society changed over his lifetime and how Rockefeller helped to influence prevailing views of large corporations and wealthy businessmen. Throughout the book, Chernow deftly flushes out Rockefeller's often conflicting business moves and motives vs his ultra-religious private life. Chernow does not attempt to dissuade anyone from thinking Rockefeller the evil genius of Standard Oil, because he was that person who was merciless and domineering where any competition was concerned. Yet, he does not make him out to be a saint for all of his charitable giving and philanthropic endeavours.

As with many of us, Rockefeller was a complex person. In some ways, he was a miser - making his son John Jr. wears his older sisters' hand-me-down clothes. Or making loans to family members and charging them interest on the loans. But the man also gave away what would today be considered billions of dollars to many different institutions. Rockefeller took his money seriously - both in acquiring it and giving it away. The University of Chicago might well have never gotten off the ground had it not been for his multiple, and massive, endowments. He also tried helping fellow church members who were struggling.

He had no interest in most material things such as boats or fancy clothes. Yet, he ended up with 5 different homes and, for a long period of his life, walled himself off from society. His relantionships with his family seemed more formal than friendly. Example: his wife became more or less an invalid late in her life. Yet, Rockefeller kept to his self-imposed seasonal house rotation, despite his wife being too ill to travel. The result: when she died in New York, he was in Florida. His children ended up having many different psychological problems due to the combination of their strict upbringing and the burden of Rockefeller's immense wealth. Chernow is especially good at showing how his family became somewhat dysfunctional, and also showing how Rockefeller's own childhood (his father was a bigamist and disappeared for long stretches at a time) affected him throughout his life. The last few chapters seemed to focus more on John Jr. than they did Rockefeller himself, almost to the point where I think Chernow delved too deeply into Jr's managing of the Rockefeller largesse and family name, but I understand why he included it in the book. (less)

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May 19, 2011 Andrew rated it 5 of 5 stars · review of another edition

Ron Chernow has an amazing ability to make even immensely dense materially interesting. This book unfolds almost like a storybook, without sacrificing incredible detail and particulars. I've read other biography's, most recently the new biography of Bobby Fisher "EndGame" by Frank Brady, where the author sacrifices detail for the sake of plot. Chernow never does this.

I was also impressed by Chernow leaving no stone unturned. You are never left wondering why something happened or how it relates t...more

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Apr 14, 2013 Carole Graves rated it 5 of 5 stars · review of another edition

This was an absolutely superb biography. I loved Chernow's biography of Alexander Hamiilton, but this was even better. Chernow is such a good writer that the weighty book reads like fiction. He could have gotten lost in the weeds in details of the complex business operations, but he was able to bring to three dimensional life the complex and reclusive personna of John D. Rockefeller Sr.

Chernow's research is broad and meticulous and he evaluates Rockefeller's astounding business success and his...more

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Apr 17, 2011 Karen rated it 4 of 5 stars · review of another edition

Excellent comprehensive book but so long got tired of reading at points. Perhaps a few more details than one needs and a little repetitive in places but the thoroughness is also what makes it good. Outstanding history of Rockefeller’s incredible drive and focus on winning and believing he was right no matter what the consequence. Great descriptions and history of unethical business practices to force all competition out of business at any cost. Excellent character descriptions regarding religion...more

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Jun 11, 2013 Marie rated it 5 of 5 stars · review of another edition

Well researched, interesting portrait of the "richest man in America" at the turn of the 19th century. The founder of Standard Oil was a man of apparent contradictions. Rockefeller was a man of principle; austere, thrifty, diligent. He was also a religious man who aligned his belief in righteousness and order with his rationalization that business monopoly provided efficiency to otherwise chaotic and self defeating markets. Chernow paints a nuanced picture of Rockefeller's complex personality, m...more

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Oct 13, 2011 Marc Weitz rated it 4 of 5 stars · review of another edition

Titan follows the life of John D. Rockefeller, Sr., one of the richest men ever. Having seen little value in constantly reading books about World War I and satisfied that I know how to properly invade France if asked, I decided it was time to start reading books about businessmen who made money to see if this would help me in my business of running a solo law practice. This book is a treatise on business in the 19th century, which helps me little unless I want to monopolize the practice of law i...more

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Oct 08, 2011 Scott White rated it 5 of 5 stars · review of another edition

If you like biographies, this is a good one. Like all well-done bios, this one explains both the life of a 'titan' of history and a history of the times themselves. The late 19th Century is one of the least studied parts of US history, at least in the average public school or university, and this book provides some really interesting background and details for this time period. A really interesting look at the industrial revolution reaching full speed in the US, and how oil, railroads, and steel...more

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Jun 02, 2010 Leigh rated it 4 of 5 stars · review of another edition

While I likely won't finish this book before I have to return it to the library, I have enjoyed reading it. I was doing some research at the Rockefeller Archive Center and thought I needed to brush up on my Rockefeller history. Of course, Mr. Rockefeller made his money in oil, and there is much written about this endeavor. But the parts I enjoyed the most are the chapters about his personal life. It jumps around a bit and I think a timeline of Rockefeller highlights and US historical highlights...more

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Mar 27, 2013 Jeff Kissel rated it 3 of 5 stars · review of another edition

Shelves: biography, business, history

Titan takes an aggressively sweeping look at the life of John D. Rockefeller Sr and to a smaller extent the early life of Junior, John D's son. The biography works hard to try and put forward as complete a picture of a complex individual as possible, highlighting both the good and bad facets of John's character. It also attempts to explain the driving forces behind both virtue and vice in John's life. The story covers the full span of John D's life and details the creation and expansion of Stand...more

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Jun 25, 2012 Mark Ruzomberka rated it 5 of 5 stars · review of another edition

I first saw this book sitting on the shelves at the Penn State Great Valley Branch campus in 2007 when I was studying for the GMAT. The sheer size of the book was what caught my eye on the shelf. It really is a behemoth of a text. "Who in their right mind reads something like that", I thought. After getting through the Creature from Jekyll Island this was next in my series of 500+ page books. On the advice I was given to study some of the classic books and men of history I figured why not get to...more I first saw this book sitting on the shelves at the Penn State Great Valley Branch campus in 2007 when I was studying for the GMAT. The sheer size of the book was what caught my eye on the shelf. It really is a behemoth of a text. "Who in their right mind reads something like that", I thought. After getting through the Creature from Jekyll Island this was next in my series of 500+ page books. On the advice I was given to study some of the classic books and men of history I figured why not get to know more about the richest man the world has ever seen.

Do yourself a favor and look at the number of companies that Standard Oil was broken into by the Government on Wikipedia. Exxon, Mobil, Chevron, Amoco, Parts of BP, Conoco, Marathon, and more. At one point Rockefeller was responsible for 1% of the Gross National Product of the entire United Stats of America. He really was a Titan of industry.

The book covers his parents, his life, his children, and Grand-Children. This was good and bad because it really gave a holistic view of John D., though the early and late parts of his life are far less fascinating, they do paint a much more colorful picture of the man. Also using Rockefeller as an anchor for most of the events in the country post civil war pulled together much of what I had learned in high school history, college business courses, and many of my own experiences.

His life and impact he had on our country are still felt today. His family was largely responsible for building the University of Chicago, Rockefeller Center in New York, as well as Colonial Williamsburg in Virginia. Plus being from Pennsylvania I had no idea how much Oil was pumped out of our State and sent to Cleveland to be refined. Reading the book is an accomplishment so you know the man who lived it was mightily important. The size of the book probably frightens most away, but for me it was well worth it as it touched on over 100 years of history, and the life of one extraordinary man. If you can stomach it, you owe it to yourself to read this book.

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May 19, 2011 dusty.rhodes rated it 3 of 5 stars · review of another edition

This is a good history/biography. Clearly written, easy to follow and well-researched.
The rub is that it focuses so much on the duality of Rockefeller that it pushes everything else to serve these ends. The contrasting of his massive philanthropy with his underhanded business tactics is constant. As is his obsession with religion with his obsession with money.
What I don't understand is why, exactly, this is treated as such an aberration. We are all studies in internal&external contradiction...more

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Feb 22, 2008 Brian rated it 4 of 5 stars · review of another edition

Shelves: historical-political-or-biography, read-in-2008

I became more interested in this time period and the oil/railroad industry after watching there will be blood, which touches briefly on standard oil and their desire to buy out smaller competitors in the oil/refinery business...

john d. rockefeller's biography, creator of standard oil and philanthropist...

early years in new york, ohio, the forging of his personality through the twin influences of his wandering, flim flam father and prudent, strict and religious mother.

baptist religious influences...more I became more interested in this time period and the oil/railroad industry after watching there will be blood, which touches briefly on standard oil and their desire to buy out smaller competitors in the oil/refinery business...

john d. rockefeller's biography, creator of standard oil and philanthropist...

early years in new york, ohio, the forging of his personality through the twin influences of his wandering, flim flam father and prudent, strict and religious mother.

baptist religious influences and conflicts with capitalist tendencies...

early commodities business and transition into solely oil business...

rebate deals with railroads (through South Improvement Company), incestuous relationship between railroads and oil company, consolidation of rival Cleveland/Pennsylvania/New York/Baltimore refineries into Standard Oil Company

formation of the Standard Oil Trust, stamping out of competitors through various unethical means like bribery of politicians (author seemingly glosses over this), price gouging, railroad rebates, control of marketing areas

conflict between Standard Oil’s unethical behavior (which Rockefeller refuses to concede and seemingly tries to distance himself from) and his philanthropic charities, aided by his religious viewpoint

philanthropies such as foundation of University of Chicago through Baptist philanthropic society/charities, Rockefeller Institute of Medical Research, General Education Board in the South

Standard Oil’s battles with detractors/nemeses like Henry Demarest Lloyd, Ida Tarbell, early trust busting legislation (painted to be ineffective), and later Teddy Roosevelt/William Howard Taft (painted to be too late as the inevitable market share of oil by Standard Oil dissipates due to additional oil finds in California, Texas)

Several sections at the end (notably descriptions the Colorado Mining disaster and Junior’s response) are off the beaten path of a Rockefeller biography and I felt could have been cut, as well as detailed descriptions of the origins of the numerous Rockefeller homes and extended family members

extremely long and detailed book, most of which is fascinating, though a few parts tread on tedious(less)

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Dec 26, 2007 Jason rated it 3 of 5 stars · review of another edition

Shelves: nonfiction

Titan delves into the history and psyche of John Rockefeller, one of the most enterprising individuals in the history of business.

Chernow does an excellent job of presenting an objective view of the controversial figure, explaining his reasoning without apologizing for his actions. Rockefeller planned for philanthropy from the beginning; "I believe it is my duty to make money and still more money and to use the money I make for the good of my fellow man according to the dictates of my conscience...more

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Dec 29, 2012 Dmitry rated it 5 of 5 stars · review of another edition

Ron Chernow gives a unique and in-depth insight into the life of John D. Rockefeller, not only shedding light at his actions, but digging deep into the family, social, and religious background of the Titan. Focusing on Rockefeller's emotions, fears, and values, the author provides a comprehensive explanation of his actions. Despite the book's size and level of detail, it is an easy and thought-provoking read. This is a biography at its best, deserving a reader's time and a place of honor in any...more

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Mar 12, 2010 Carrie Ann rated it 4 of 5 stars · review of another edition

Shelves: biography, history

Titan was a very comprehensive biography of John D. Rockefeller - almost too comprehensive. There was a lot of repetition and approximately half the book is about the people around Rockefeller including a lot of time spent on his son and some of his business associates, but this allows for a very dynamic and complete picture of the era and Rockefeller's role in it.

The most intriguing part of this book is the deftness in which Chernow handles the dichotomy of Rockefeller's character: that such a...more

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Jul 30, 2012 Chris rated it 5 of 5 stars · review of another edition

Ron Chernow excels once again, having gained access to much material that other biographers didn't have. An extremely interesting dichotomy of the villainous businessman/monopolist vs. the record setting philanthropist. A very interesting story of how one of the most despised citizens of the US became one of the most beloved (after he started working the press). The book also does a wonderful job describing how the torch was passed to John D. Rockefeller Jr.

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Aug 10, 2011 Cynthia Karl rated it 4 of 5 stars · review of another edition

A fascinating biography of Rockefeller - the author does an excellent job of explaining what could be boring business details and explores R's origins and personal life quite well. There are a couple of instances of repeat information but with a book this long it is probably helpful to refresh the reader's memory. I came away with a much better understanding of what R did and what led up to the trust busting period in the early 1900's. Certainly R had some business practices that we would now co...more

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Nov 28, 2012 David Windsor rated it 4 of 5 stars · review of another edition

Shelves: biography

Thoroughly enjoyable. The final pieces of the book were a bit too detailed and redundant, though, particularly the sections concerning Rockefeller's philanthropic efforts. I would have much rather have read more of his involvement with anti-trust legislation than the corporate structure of his charitable endeavors, both major aspects of his later years.

Overall, this book offers a fascinating look into the life of one of the world's most successful people. I look forward to reading other Chernow...more

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Jan 06, 2013 Daniel Milstein rated it 5 of 5 stars · review of another edition

John D. Rockefeller is one of the most influential business magnates in our country. I found this book an excellent history of a fascinating period of American history seen from the perspective of one its most talented exponents of capitalism. Chernov did a particularly good job of showing the influence of various family members on John D.'s life, in particular the ever-present influence of his eccentric father. I think it's an excellent biography.

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Feb 04, 2012 Brian rated it 5 of 5 stars · review of another edition

Shelves: american-history-gilded-age

Ron Chernow has provided an accessible and unbiased account of the life of Rockefeller Senior. It is amazingly well done with excellent detail and research. For those who want to see the early days of the oil industry and the development of the trusts then this is the place to look. Don't be put off by the number of pages as it reads very easy and goes fast leading to an excellent account of a man who is both respected and vilified across historical literature. Chernow strikes a balanced road lo...more

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Mar 02, 2013 Thomas rated it 5 of 5 stars · review of another edition

Shelves: nonfiction-biography

This is one of those big, marvelous biographies that you don't want to end. What an incredible life story. Suffice to say that much of what you think you know about John D. Rockefeller is wrong, and there is so much that you don't know. I was struck by the awful role model of his father, a bigamist and patent-medicine quack; by the early history of the Standard Oil Co. (disclosure: I worked for Amoco for a number of years); by JDR's role in revolutionizing the teaching and practice of medicine;...more

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Sep 16, 2011 Franz Enzenhofer rated it 5 of 5 stars · review of another edition

i read it while on a beach in mexico. (sometimes i think i'm a freak) and it's a very hard book. sometimes it's very boring - and it's one of the greatest business books out there. so before you read all the "how to make a great business" book written by a consultant, read this first. it's gives you a better understanding about business (but beware: what might not like what you will find).

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About Ron Chernow

Ron Chernow was born in 1949 in Brooklyn, New York. After graduating with honors from Yale College and Cambridge University with degrees in English Literature, he began a prolific career as a freelance journalist. Between 1973 and 1982, Chernow published over sixty articles in national publications, including numerous cover stories. In the mid-80s Chernow went to work at the Twentieth Century Fund...more Ron Chernow was born in 1949 in Brooklyn, New York. After graduating with honors from Yale College and Cambridge University with degrees in English Literature, he began a prolific career as a freelance journalist. Between 1973 and 1982, Chernow published over sixty articles in national publications, including numerous cover stories. In the mid-80s Chernow went to work at the Twentieth Century Fund, a prestigious New York think tank, where he served as director of financial policy studies and received what he described as “a crash course in economics and financial history.”

Chernow’s journalistic talents combined with his experience studying financial policy culminated in the writing of his extraordinary first book, The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance (1990). Winner of the 1990 National Book Award for Nonfiction, The House of Morgan traces the amazing history of four generations of the J.P. Morgan empire. The New York Times Book Review wrote, “As a portrait of finance, politics and the world of avarice and ambition on Wall Street, the book has the movement and tension of an epic novel. It is, quite simply, a tour de force.” Chernow continued his exploration of famous financial dynasties with his second book, The Warburgs (1994), the story of a remarkable Jewish family. The book traces Hamburg’s most influential banking family of the 18th century from their successful beginnings to when Hitler’s Third Reich forced them to give up their business, and ultimately to their regained prosperity in America on Wall Street.

Described by Time as “one of the great American biographies,” Chernow’s Titan: The Life of John D. Rockefeller, Sr. (1998) brilliantly reveals the complexities of America’s first billionaire. Rockefeller was known as a Robber Baron, whose Standard Oil Company monopolized an entire industry before it was broken up by the famous Supreme Court anti-trust decision in 1911. At the same time, Rockefeller was one of the century’s greatest philanthropists donating enormous sums to universities and medical institutions. Chernow is the Secretary of PEN American Center, the country’s most prominent writers’ organization, and is currently at work on a biography of Alexander Hamilton. He lives in Brooklyn Heights, New York.

In addition to writing biographies, Chernow is a book reviewer, essayist, and radio commentator. His book reviews and op-ed articles appear frequently in The New York Times and The Wall Street Journal. He comments regularly on business and finance for National Public Radio and for many shows on CNBC, CNN, and the Fox News Channel. In addition, he served as the principal expert on the A&E biography of J.P. Morgan and will be featured as the key Rockefeller expert on an upcoming CNBC documentary.
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The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance

The Warburgs: The Twentieth-Century Odyssey of a Remarkable Jewish Family

The Death of the Banker: The Decline and Fall of the Great Financial Dynasties and the Triumph of the Small Investor

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