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Web Metrics: Proven Methods for Measuring Web Site Success
by
Jim Sterne
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW ...more
Paperback, 448 pages
Published
June 15th 2002
by John Wiley & Sons
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