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From my favourite health food advocates/lobbyists, the Centre for Science in the Public Interest. Even better reading it knowing that Michael Jacobson ate/(eats?) meat and wasn't prepared for what he found out along the way of researching for this book. Makes it more appealing than reading the same material from someone already in the vegetarian 'choir'.
While I have not finished this book entirely, I have to say it proposes some really interesting arguments for reducing your meat intake, if not giving it up completely. The industry really is just wreaking havoc on the environment...