Goodreads helps you keep track of books you want to read.
Start by marking “Attracting Perfect Customers: The Power of Strategic Synchronicity” as Want to Read:
Attracting Perfect Customers: The Power of Strategic Synchronicity
Enlarge cover
Rate this book
Clear rating
Open Preview

Attracting Perfect Customers: The Power of Strategic Synchronicity

4.06  ·  Rating Details ·  107 Ratings  ·  6 Reviews
Attracting Perfect Customers leads readers through a transformation as they learn that it is no longer productive or profitable to conduct business using warlike marketing techniques such as "targeting" customers and "outmaneuvering" the competition. In fact, these techniques seem both outdated and labor-intensive when compared to the Strategic Synchronicity process, which ...more
Paperback, 200 pages
Published October 1st 2001 by Berrett-Koehler Publishers (first published January 1st 2001)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Attracting Perfect Customers, please sign up.

Be the first to ask a question about Attracting Perfect Customers

Community Reviews

(showing 1-30)
filter  |  sort: default (?)  |  Rating Details
Elizabeth
Jul 20, 2011 Elizabeth rated it liked it
Recommended to Elizabeth by: client
This review has been hidden because it contains spoilers. To view it, click here.
Sue Cartwright
Jan 06, 2013 Sue Cartwright rated it really liked it
'If you want your customers to give their loyalty and support to you, then you must give it to them first, solve a perfect customer's problem and you have gone far toward deepening your relationship. One smart way to deliver value is to make sure that all your communications speak directly to your customers' specific needs.'

This idea is by no means a new one, but the idea of focusing on the traits and values that align perfectly to your own values, the way you do business and the service you off
...more
Tami
Sep 03, 2009 Tami rated it it was amazing
We’ve all heard of the 20/80 rule, that only 20% of our daily efforts are actually fruitful. If this is true, then why are we spinning our wheels? Why do we drive ourselves insane trying to please fly by night customers? What if there was a different way?

Attracting Perfect Customers looks at those customers who make doing business a pleasure. These individuals not only want what you provide but consider your service valuable. Wouldn’t going to work be a pleasure if all your customers were like
...more
Emma
Feb 12, 2009 Emma rated it really liked it
I will say right off that I only read the first four chapters. But they absolutely changed how I saw marketing. Things just clicked.

The lighthouse metaphor is brilliant. It goes like this: lighthouses don't run up and down the shore trying to be everything to everyone. They stay in one spot so their customers (ships) know they are there and can see them as a beacon of light. They do their job and they do it well. They don't try to also be a thousand other things. This is a fundamental branding
...more
Kate Robertson
Dec 04, 2011 Kate Robertson rated it really liked it
Recommends it for: everyone
Recommended to Kate by: Jill Badonsky
I loved it. It is just full of empowering things to do for your business. I highly recommend for any one in business or just starting a business.
Brenda Wallace
Brenda Wallace rated it really liked it
Feb 13, 2011
Jan Stringer
Jan Stringer rated it it was amazing
Feb 15, 2015
Margaret Jones
Margaret Jones rated it liked it
Mar 12, 2016
Jennifer Caires
Jennifer Caires rated it really liked it
Aug 01, 2014
Sherry
Sherry rated it it was amazing
Aug 14, 2015
Justiss
Justiss rated it really liked it
Jun 09, 2015
Jaeleen Bennis
Jaeleen Bennis rated it it was amazing
Sep 08, 2015
Ronald Sampayan
Ronald Sampayan rated it it was amazing
May 25, 2016
Jacob David
Jacob David rated it really liked it
Mar 12, 2011
Pamela Taeuffer
Pamela Taeuffer rated it it was amazing
Apr 20, 2015
Geanette
Geanette rated it it was amazing
Oct 19, 2015
Nick
Nick rated it it was amazing
Oct 04, 2014
Katie
Katie rated it liked it
Apr 04, 2016
Bandknito
Bandknito rated it really liked it
Nov 07, 2012
Elisabeth
Elisabeth rated it it was amazing
Mar 02, 2015
estonia
estonia rated it it was ok
Sep 30, 2013
Kevin Cullis
Kevin Cullis rated it it was amazing
Jan 18, 2015
Ahufford
Ahufford rated it it was amazing
Dec 31, 2014
AnnieWell
AnnieWell rated it liked it
Jul 21, 2016
Laura
Laura rated it really liked it
Jan 19, 2009
T.L. James
T.L. James rated it really liked it
Feb 22, 2015
Mary Sanders
Mary Sanders rated it really liked it
Dec 23, 2014
Caffection Mariah  Byron
Caffection Mariah Byron rated it really liked it
Sep 23, 2009
Lani Kwon
Lani Kwon rated it it was amazing
Dec 26, 2013
Porcia Silverberg
Porcia Silverberg rated it it was amazing
Apr 25, 2014
« previous 1 3 4 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Endless Referrals: Network Your Everyday Contacts into Sales
  • The Designer's Guide to Marketing and Pricing: How to Win Clients and What to Charge Them
  • Career Distinction: Stand Out by Building Your Brand
  • Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches - Third Edition
  • Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
  • The One to One Future
  • Therapeutic Communication: Knowing What to Say When
  • Conjoint Family Therapy
  • Healing Trauma: Attachment, Mind, Body and Brain
  • POP!: Stand Out in Any Crowd
  • Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life
  • When Anger Hurts: Quieting the Storm Within
  • Family Therapy Techniques
  • Selecting Effective Treatments: A Comprehensive, Systematic Guide to Treating Mental Disorders
  • 13th Gen: Abort, Retry, Ignore, Fail?
  • Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
  • Jump Start Your Business Brain: Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate
  • The Making and Breaking of Affectional Bonds

Share This Book



“If we don’t change the direction           we’re going, we’re likely to          end up where we’re headed.                       Ancient Chinese proverb” 1 likes
“marketing our self, our services, our products, or our organization does not have to be a hard sell. It does not have to be manipulative, pushy, or offensive—just the opposite.” 0 likes
More quotes…