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Attracting Perfect Customers: The Power of Strategic Synchronicity
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Attracting Perfect Customers: The Power of Strategic Synchronicity

4.06  ·  Rating Details ·  107 Ratings  ·  6 Reviews
Attracting Perfect Customers leads readers through a transformation as they learn that it is no longer productive or profitable to conduct business using warlike marketing techniques such as "targeting" customers and "outmaneuvering" the competition. In fact, these techniques seem both outdated and labor-intensive when compared to the Strategic Synchronicity process, which ...more
Paperback, 200 pages
Published October 1st 2001 by Berrett-Koehler Publishers (first published January 1st 2001)
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Jul 20, 2011 Elizabeth rated it liked it
Recommended to Elizabeth by: client
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Sue Cartwright
Jan 06, 2013 Sue Cartwright rated it really liked it
'If you want your customers to give their loyalty and support to you, then you must give it to them first, solve a perfect customer's problem and you have gone far toward deepening your relationship. One smart way to deliver value is to make sure that all your communications speak directly to your customers' specific needs.'

This idea is by no means a new one, but the idea of focusing on the traits and values that align perfectly to your own values, the way you do business and the service you off
Sep 03, 2009 Tami rated it it was amazing
We’ve all heard of the 20/80 rule, that only 20% of our daily efforts are actually fruitful. If this is true, then why are we spinning our wheels? Why do we drive ourselves insane trying to please fly by night customers? What if there was a different way?

Attracting Perfect Customers looks at those customers who make doing business a pleasure. These individuals not only want what you provide but consider your service valuable. Wouldn’t going to work be a pleasure if all your customers were like
Feb 12, 2009 Emma rated it really liked it
I will say right off that I only read the first four chapters. But they absolutely changed how I saw marketing. Things just clicked.

The lighthouse metaphor is brilliant. It goes like this: lighthouses don't run up and down the shore trying to be everything to everyone. They stay in one spot so their customers (ships) know they are there and can see them as a beacon of light. They do their job and they do it well. They don't try to also be a thousand other things. This is a fundamental branding
Kate Robertson
Dec 04, 2011 Kate Robertson rated it really liked it
Recommends it for: everyone
Recommended to Kate by: Jill Badonsky
I loved it. It is just full of empowering things to do for your business. I highly recommend for any one in business or just starting a business.
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“If we don’t change the direction           we’re going, we’re likely to          end up where we’re headed.                       Ancient Chinese proverb” 1 likes
“marketing our self, our services, our products, or our organization does not have to be a hard sell. It does not have to be manipulative, pushy, or offensive—just the opposite.” 0 likes
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