Goodreads helps you keep track of books you want to read.
Start by marking “The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers” as Want to Read:
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
Enlarge cover
Rate this book
Clear rating
Open Preview

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

3.56  ·  Rating Details ·  9 Ratings  ·  0 Reviews
Market Driven Strategy is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.
Hardcover, 285 pages
Published November 10th 1999 by Free Press (first published 1999)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The Market Driven Organization, please sign up.

Be the first to ask a question about The Market Driven Organization

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-39)
filter  |  sort: default (?)  |  Rating Details
Branden D Petersen
Branden D Petersen rated it liked it
Dec 27, 2014
Francisco Iniesta
Francisco Iniesta rated it really liked it
Sep 03, 2010
Mack
Mack rated it liked it
Mar 20, 2013
Ryan Acra
Ryan Acra rated it liked it
Jun 29, 2016
John
John rated it really liked it
Sep 23, 2014
Julian Villanueva
Julian Villanueva rated it it was amazing
Jan 08, 2016
Tracy Susko
Tracy Susko rated it liked it
Sep 10, 2013
Mary
Mary rated it it was amazing
May 19, 2014
Ame
Ame rated it it was ok
May 06, 2013
Jessica
Jessica marked it as to-read
Apr 25, 2008
See-ming Lee
See-ming Lee is currently reading it
Feb 12, 2010
Aaron Wallace
Aaron Wallace marked it as to-read
Jun 19, 2010
Elizabeth
Elizabeth marked it as to-read
Dec 12, 2011
Carl C
Carl C marked it as to-read
Jun 30, 2012
BJ
BJ marked it as to-read
Oct 29, 2012
Nick Kong
Nick Kong marked it as to-read
Mar 30, 2013
Jorge Moura
Jorge Moura marked it as to-read
Apr 15, 2013
Tamara Belcher
Tamara Belcher marked it as to-read
Dec 19, 2013
Ajit Kumar
Ajit Kumar marked it as to-read
Dec 24, 2013
Mukésh
Mukésh marked it as to-read
Dec 26, 2013
Yuko
Yuko marked it as to-read
Feb 19, 2014
Josephine
Josephine marked it as to-read
Apr 28, 2014
Tata Lapus
Tata Lapus marked it as to-read
Sep 18, 2014
Jason Nielsen
Jason Nielsen marked it as to-read
Nov 06, 2014
Gil Gilliam
Gil Gilliam marked it as to-read
Mar 19, 2015
Bryndís Marteinsdóttir
Bryndís Marteinsdóttir marked it as to-read
Jun 06, 2015
Lisandra E. West
Lisandra E. West marked it as to-read
Jul 20, 2015
Benjamin Walker
Benjamin Walker marked it as to-read
Jul 29, 2015
Rajesh Singh kumabam
Rajesh Singh kumabam marked it as to-read
Sep 01, 2015
William
William marked it as to-read
Oct 30, 2015
Amithanand D'silva
Amithanand D'silva marked it as to-read
Nov 02, 2015
Kamal
Kamal marked it as to-read
Apr 27, 2016
There are no discussion topics on this book yet. Be the first to start one »
George S. Day is the Geoffrey T. Boisi Professor and co-director of the Mack Center for Technological Innovation at The Wharton School, University of Pennsylvania. Chairman of the board for the American Marketing Association, he has served as a consultant to GE, IBM, Medtronic, Merck, W.L. Gore & Associates, and other corporations. His books include Strategy from the Outside In and Peripheral ...more
More about George S. Day...

Share This Book