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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
Market Driven Strategy is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.
Hardcover, 285 pages
Published November 10th 1999 by Free Press
(first published 1999)
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George S. Day is the Geoffrey T. Boisi Professor and co-director of the Mack Center for Technological Innovation at The Wharton School, University of Pennsylvania. Chairman of the board for the American Marketing Association, he has served as a consultant to GE, IBM, Medtronic, Merck, W.L. Gore & Associates, and other corporations. His books include Strategy from the Outside In and Peripheral ...moreMore about George S. Day...