The One to One Future
Enlarge cover
Rate this book
Clear rating

The One to One Future

3.69 of 5 stars 3.69  ·  rating details  ·  35 ratings  ·  10 reviews
The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for...more
Paperback, 464 pages
Published December 14th 1996 by Crown Business (first published July 1st 1993)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.
This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 169)
filter  |  sort: default (?)  |  rating details
Over 20 years ago, these authors wrote an incredibly prophetic book, actually saw part of the future and told us what would happen. It was a marketing-focused work, but it examined the way people bought things, and how businesses dealt with those relationships.

It talked about market disruption and discontinuous change, which when properly handled, is the way we grow up. But too many business are terrified of any change (which to them means an uncertain future) and want to remain the same, well,...more
Jun 20, 2009 Paul added it
Shelves: career
Recommended by Seth Godin--"took a simple truth--that it's cheaper to keep an old customer than it is to get a new one--and articulated the entire field of customer relationship management. They showed that there are only four kinds of people (prospects, customers, loyal customers, and former customers) and that loyal customers are often happy and spend more money with you."
Shawn Riegsecker
This was a groundbreaking book when it was published. It is now commonplace and probably doesn't offer much help.
The book could have been at least 1/4 the length but the anecdotal writing style made it memorable.
Lori Grant
A should-read book on direct marketing for the knowledge worker, manager, executive, or entrepreneur.
Thereal Quidam
Highly recommend. Some great morsels! I receive their newsletter & magazine. Keeps me learning!
The book that started the field of CRM.
Outsource Marketing /
A little dated, but still good.
I should give this one more credit. It was way ahead of its time when it came out and reading now gives good foundation to what as become the way marketers approach customers in the new media - social media.
Nov 23, 2007 Tom marked it as to-read
source is no one
Stephen marked it as to-read
Jul 19, 2014
Leah Rennes
Leah Rennes is currently reading it
Jul 18, 2014
Emilia marked it as to-read
Jul 01, 2014
Amit Makhija
Amit Makhija marked it as to-read
Jul 01, 2014
Rob marked it as to-read
Jun 26, 2014
Lauren marked it as to-read
Jun 17, 2014
Pepe Ceron sotelo
Pepe Ceron sotelo marked it as to-read
Jun 06, 2014
Kymbo marked it as to-read
May 29, 2014
Moronkreacionz marked it as to-read
May 25, 2014
Oluwadolapo April
Oluwadolapo April marked it as to-read
May 19, 2014
Syed marked it as to-read
May 13, 2014
Esteban Yepes R.
Esteban Yepes R. marked it as to-read
May 12, 2014
Ian Kruger
Ian Kruger is currently reading it
Apr 26, 2014
Ron added it
Apr 17, 2014
Kenny Seneff
Kenny Seneff marked it as to-read
Apr 10, 2014
J. Court
J. Court marked it as to-read
Mar 30, 2014
Josh  Reeder-esparza
Josh Reeder-esparza marked it as to-read
Mar 27, 2014
Jesse added it
Mar 27, 2014
« previous 1 3 4 5 6 next »
There are no discussion topics on this book yet. Be the first to start one »
Recognized for well over a decade as one of the leading authorities on customer-focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy.

Don’s vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by international...more
More about Don Peppers...
Extreme Trust: Honesty as a Competitive Advantage The One to One Fieldbook Enterprise One to One Return on Customer: Creating Maximum Value From Your Scarcest Resource The One to One Manager: An Executive's Guide To Custom Relationship Management

Share This Book