false http://photo.goodreads.com/books/1177648673m/724089.jpg 724089 1 <div><i>The Reasoning Voter</i> is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns&#8212;Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984&#8212;to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns <i>do</i> matter.<br><br>"If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's <i>The Reasoning Voter</i>. If you have time to read two books, read <i>The Reasoning Voter</i> twice."&#8212;James Carville, Senior Stategist, Clinton/Gore '92<br><br>"A fresh and subtle analysis of voter behavior."&#8212;Thomas Byrne Edsall, <i>New York Review of Books</i><br>"Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."&#8212;David S. Broder, <i>The Washington Post</i></div> 710313 15 6 1994 The Reasoning Voter: Communication and Persuasion in Presidential Campaigns total:9|5:1|4:3|3:4|2:1|1:0| 9 31 13 1 4 0 false false Sat Dec 01 00:00:00 -0800 2007 Sun May 20 15:08:20 -0700 2007 Fri Dec 21 17:16:53 -0800 2007 more...]]> 0 0 false false Mon Nov 16 07:13:13 -0800 2009 Mon Nov 16 07:13:13 -0800 2009 5 0 false false Wed Nov 11 08:35:28 -0800 2009 Wed Nov 11 08:35:28 -0800 2009 0 0 false false Mon Aug 31 15:06:41 -0700 2009 Mon Aug 31 15:06:44 -0700 2009 3 0 false false Mon Dec 08 14:55:04 -0800 2008 Mon Dec 08 14:55:04 -0800 2008 3 0 false false Mon Oct 06 16:11:34 -0700 2008 Mon Oct 06 16:11:34 -0700 2008 0 0 false false Tue Sep 23 10:20:42 -0700 2008 Tue Sep 23 10:20:42 -0700 2008 2 0 false false Fri Feb 29 20:17:01 -0800 2008 Fri Feb 29 20:17:01 -0800 2008 3 0 true false Wed Jan 01 00:00:00 -0800 1997 Wed Dec 26 14:25:37 -0800 2007 Wed Dec 26 14:25:48 -0800 2007 4 0 false false Tue Nov 20 19:32:48 -0800 2007 Tue Nov 20 19:32:48 -0800 2007 0 0 false false Sun Nov 11 07:41:04 -0800 2007 Sun Nov 11 07:41:06 -0800 2007 4 0 false false Fri Nov 09 12:58:42 -0800 2007 Fri Nov 09 12:58:42 -0800 2007 3 0 false false Thu Apr 26 21:37:57 -0700 2007 Thu Apr 26 21:37:57 -0700 2007 http://www.goodreads.com/book_link/follow/8?book_id=724089