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Your Marketing Sucks.
by
Mark Stevens
“Your marketing sucks . . .”
What in the world does Mark Stevens mean?
For starters, let’s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative? Probably yes—nice scen...more
What in the world does Mark Stevens mean?
For starters, let’s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative? Probably yes—nice scen...more
Hardcover, 240 pages
Published
July 8th 2003
by Crown Business
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Listening to this book reaffirms the fact that I don't like marketing. It's pushy, in your face, and annoying...but it works if done well. Most of his points seem straight forwrd and make sense once explained. The emphasis is that to be an effective marketer, you must be an extreme marketer. This will never be me due to my extremely introverted personality, but extreme marketing paired with the right personality would definitly be effective. I found his chapter about marketing accounting to be i...more
Kassin
rated it
·
review of another edition
·
review of another edition
Recommends it for:
Anyone trying to sell something
Recommended to Kassin by:
Robert Kiyosaki
I don't think there is a page in this book that doesn't have my writing all over it. GOOD SIGN. It's given me so many ideas that I now have so much to do, I don't have time to write a quality review.
Loved it. Would recommend it to anyone starting a business, or working in a business where they are responsible for sales or marketing. If your marketing consultant, branding person etc. hasn't gotten you RESULTS, fire them, read this, and get to work. (Wish my old boss would've take...more
Loved it. Would recommend it to anyone starting a business, or working in a business where they are responsible for sales or marketing. If your marketing consultant, branding person etc. hasn't gotten you RESULTS, fire them, read this, and get to work. (Wish my old boss would've take...more
This book was the perfect intro to return-on-investment marketing. I actually know what my new boss is talking about now.
Great book. Just another confirmation that doing things the way everyone does it isn't always the best way!
Your Marketing Sucks. by Mark Stevens (2005)
Good way to revaluate your marketing.
Not great
If you need some help on marketing, it was a great read with lots of idea generating thoughts.
It was a fantastic read that brought new ideas of capitalizing on my killer apps whistl keeping my philosophy [which i just developed in the course of this reading:] in view.Tip i'd always keep in mind is the C+A+M=PG.
One thing i'm not sure i'll do is FIRE THE BETTER SLICE OF MY EMPLOYEES but who knows.
One thing i'm not sure i'll do is FIRE THE BETTER SLICE OF MY EMPLOYEES but who knows.
The title is not particularly comforting :-)
I must go through this book again, filled with refreshing ideas & perspectives on business management."
I must go through this book again, filled with refreshing ideas & perspectives on business management."
This book is strong on motivation and ideas, but a bit over the top in some areas. Mark Stevens can come off as pretentious at times.
I would recommend this book to anyone interested in continuous personal improvement.
I would recommend this book to anyone interested in continuous personal improvement.
Too many copywriters desperately need this book. It's a fast read and I'd go as far as saying it was more helpful than the entire marketing class I took in college from a Harvard-graduated business professor.
I guess my biggest problem with this book was the pompous, arrogant guy that wrote it. Yeah, you're great-you have solved all of the problems for all of your clients. I did get a few tidbits from it.
Horrible, boring book. Unless of course you are into that sort of thing.(Which I'm not by the way.) Don't see why you would be, but to each his own.
Light, enjoyable look at why we end up with so many products that don't really satisfy us. Suprisingly interesting look at channel strategy.
After finishing this book, I was convienced that my management sucks, but based his criteria I suck too.
Quick read, good tips. I doubt reading about marketing is ever "fun" but it was helpful in my work.
My marketing may suck, but so does this book.
: )
like it so far!
Kurt Gielen
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Mark Stevens is the art critic for New York Magazine. He has also been the art critic for The New Republic and Newsweek and has written for such publications as Vanity Fair, the New York Times, and The New Yorker. He lives in New York City.
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