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<book id="723074">
  <title><![CDATA[The Myths of Innovation]]></title>
  <isbn><![CDATA[0596527055]]></isbn>
  <isbn13><![CDATA[9780596527051]]></isbn13>
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  <default_description>&lt;center&gt;  &lt;table&gt;  &lt;tr&gt; &lt;td colspan=&quot;2&quot;&gt; &lt;b&gt;Scott Berkun Discusses Innovation at Amazon.com Headquarters&lt;/b&gt; &lt;/td&gt; &lt;/tr&gt;  &lt;tr&gt;  &lt;td width=&quot;*&quot;&gt; &lt;p&gt;Scott Berkun, author of &lt;i&gt;The Myths of Innovation&lt;/i&gt; and  &lt;i&gt;The Art of Project Management&lt;/i&gt;, visited Amazon.com to discuss &quot;epiphany myths&quot; and the realities--and effort--of implementing innovation in your own life and work. Watch the video:&lt;/p&gt;  &lt;ul&gt; &lt;li&gt;  High bandwidth  &lt;/li&gt;  &lt;li&gt;  Low bandwidth  &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;Praise for &lt;i&gt;The Myths of Innovation&lt;/i&gt;:&lt;br/&gt;&lt;br/&gt; &quot;&amp;#133;Small, simple, powerful: an innovative book about innovation.&quot;&lt;br/&gt; --Don Norman, Nielsen Norman Group, Northwestern University; author of &lt;i&gt;Emotional Design and Design of Everyday Things&lt;/i&gt;&lt;br/&gt;&lt;br/&gt;  &quot;The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens.&quot;&lt;br/&gt; --Guy Kawasaki, author of &lt;i&gt;The Art of the Start&lt;/i&gt;&lt;br/&gt;&lt;br/&gt;  &quot;This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation.&quot;&lt;br/&gt; -- Werner Vogels, CTO, Amazon.com &lt;/p&gt;  &lt;/td&gt;  &lt;td valign=&quot;top&quot;&gt;  &lt;img border=&quot;0&quot; src=&quot;http://g-ec2.images-amazon.com/images/G/01/books/promos/a-plus/myths.jpg&quot; alt=&quot;Scott Berkun discusses &quot;The Myths of Innovation&quot; at Amazon.com headquarters&quot;/&gt;  &lt;/td&gt; &lt;/tr&gt;  &lt;/table&gt;  &lt;/center&gt;  &lt;br/&gt;&lt;br/&gt; &lt;hr class=&quot;bucketDivider&quot; noshade=&quot;true&quot; size=&quot;1&quot;&gt;</default_description>
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  <original_publication_day type="integer">15</original_publication_day>
  <original_publication_month type="integer">5</original_publication_month>
  <original_publication_year type="integer">2007</original_publication_year>
  <original_title>The Myths of Innovation</original_title>
  <rating_dist>total:107|5:20|4:51|3:28|2:8|1:0|</rating_dist>
  <ratings_count type="integer">107</ratings_count>
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  <average_rating><![CDATA[3.78]]></average_rating>
  <ratings_count><![CDATA[107]]></ratings_count>
  <text_reviews_count><![CDATA[22]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/723074.The_Myths_of_Innovation]]></url>
  <authors>
        <author id="105025">
      <name><![CDATA[Scott Berkun]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/105025.Scott_Berkun]]></url>
      <average_rating><![CDATA[3.87]]></average_rating>
      <ratings_count><![CDATA[241]]></ratings_count>
      <text_reviews_count><![CDATA[45]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="251">
    <review id="13183059">
    <user id="334225">
    <name><![CDATA[Steve]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/334225-steve]]></url>
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      <rating>2</rating>
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  <recommended_for><![CDATA[bright young people who are considering an 'innovation-centric' career]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jan 01 00:00:00 -0800 2008</read_at>
  <date_added>Tue Jan 22 13:02:34 -0800 2008</date_added>
  <date_updated>Tue Jan 22 13:13:10 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I had a nice review all written up and saved on my Windows box, and then some combination of Windows and emacs decided to eat it. Grrr.<br/><br/>Like most of the reviewers of this book, I walked away feeling disappointed: there was not enough 'there' there for me to justify the purchase. It's a gr...<a href="http://www.goodreads.com/review/show/13183059">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/13183059]]></url>
</review>
    <review id="2952039">
    <user id="76014">
    <name><![CDATA[Raghu]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/76014-raghu]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[dorai thodla]]></recommended_for>
  <recommended_by><![CDATA[reference from the web]]></recommended_by>
  <read_at>Sun Jul 01 00:00:00 -0700 2007</read_at>
  <date_added>Wed Jul 11 14:00:59 -0700 2007</date_added>
  <date_updated>Sun Mar 30 15:02:45 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book is an absorbing read about the idea of innovation, the associated myths of how innovation happens and succeeds eventually. The book is only about 150 pages and is an engaging read. It shows how we can all be innovators and examines the great innovations of history and shows how they are mo...<a href="http://www.goodreads.com/review/show/2952039">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/2952039]]></url>
</review>
    <review id="5298781">
    <user id="202897">
    <name><![CDATA[Scott]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/202897-scott]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Wed Aug 29 11:33:09 -0700 2007</date_added>
  <date_updated>Wed Aug 29 11:51:48 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[If you're new to innovation studies and management theory, this is a great little airport book that serves as a solid introduction to many of the major thoughts/trends without requiring too much. Plus, it doesn't take up too much room in your briefcase! <br/><br/>To boil all that down, it's a real...<a href="http://www.goodreads.com/review/show/5298781">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/5298781]]></url>
</review>
    <review id="16349383">
    <user id="179205">
    <name><![CDATA[Chris]]></name>
    <location><![CDATA[Watertown, MA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/179205-chris]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Thu Jan 10 00:00:00 -0800 2008</read_at>
  <date_added>Mon Feb 25 15:54:21 -0800 2008</date_added>
  <date_updated>Fri Apr 18 11:00:51 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Maybe I've read too many books that largely agree with this, but the conclusions and reasoning seemed too obvious.  The basic thesis of this book is that innovation doesn't just happen as the result of flashes in the pan genius, but that hard work is required both to get the background knowledge nec...<a href="http://www.goodreads.com/review/show/16349383">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/16349383]]></url>
</review>
    <review id="61911533">
    <user id="1606416">
    <name><![CDATA[Lou]]></name>
    <location><![CDATA[East Sandwich, MA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1606416-lou]]></url>
  </user>
      <rating>2</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Sun Jul 05 00:00:00 -0700 2009</read_at>
  <date_added>Thu Jul 02 11:30:53 -0700 2009</date_added>
  <date_updated>Sat Jul 18 23:29:51 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[There were no surprises here. Sent a simple message:<br/>- There are no eureka moments. Hard work leads to success and innovation.<br/>- Innovation doesn't always happen where and in the way expected.<br/>- Innovation requires support... Good environment, good management, etc.<br/>- Be careful w...<a href="http://www.goodreads.com/review/show/61911533">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/61911533]]></url>
</review>
    <review id="1599777">
    <user id="109984">
    <name><![CDATA[Andy]]></name>
    <location><![CDATA[Indianapolis, IN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/109984-andy]]></url>
  </user>
      <rating>4</rating>
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  <recommended_for><![CDATA[people who want to change the world]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Jun 01 00:00:00 -0700 2007</read_at>
  <date_added>Fri Jun 01 20:41:33 -0700 2007</date_added>
  <date_updated>Thu Jun 07 13:16:53 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Berkun has a clever approach to presenting the kernel of what it means to innovate, both in today's society and the past.  The concept of innovation in society is seen today as a glorious, spontaneous, self-driven event, but Berkun looks to disprove these myths.  Anyone who has ever wondered what it...<a href="http://www.goodreads.com/review/show/1599777">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/1599777]]></url>
</review>
    <review id="4555878">
    <user id="279866">
    <name><![CDATA[Steve]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/279866-steve]]></url>
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      <rating>5</rating>
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  <read_at></read_at>
  <date_added>Tue Aug 14 16:59:39 -0700 2007</date_added>
  <date_updated>Wed Aug 15 17:05:47 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[A quick, must-read for any of you engineers or techies out there!<br/><br/>He lists and then debunks many of the favorite innovation myths we technical folks live by, for example, &quot;The Myth of Epiphany,&quot; &quot;The Myth of the Lone Inventor&quot; and &quot;People Like New Ideas.&quot;<br/>...<a href="http://www.goodreads.com/review/show/4555878">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/4555878]]></url>
</review>
    <review id="41636149">
    <user id="1830610">
    <name><![CDATA[Mikeh]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1830610-mikeh]]></url>
  </user>
      <rating>5</rating>
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  <read_at></read_at>
  <date_added>Fri Jan 02 13:58:47 -0800 2009</date_added>
  <date_updated>Fri Jan 02 14:00:28 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Excellent book.  Love the dispelling of some commonly held perceptions of invention.  Innovation can be pragmatic.  The eureka and 'a ha' moments are what get noticed.  Make sure not to overlook the other moments.  Good lessons.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/41636149]]></url>
</review>
    <review id="78060404">
    <user id="2691465">
    <name><![CDATA[Lenny]]></name>
    <location><![CDATA[La Jolla, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2691465-lenny]]></url>
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      <rating>5</rating>
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  <read_at>Tue Nov 17 00:00:00 -0800 2009</read_at>
  <date_added>Tue Nov 17 05:51:13 -0800 2009</date_added>
  <date_updated>Tue Nov 17 05:51:56 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Blasts through pretty much every pre-concived notion we have about how innovation happens]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/78060404]]></url>
</review>
    <review id="28927670">
    <user id="1341093">
    <name><![CDATA[Jmacofearth]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1341093-jmacofearth]]></url>
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      <rating>5</rating>
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  <read_at></read_at>
  <date_added>Thu Jul 31 17:43:14 -0700 2008</date_added>
  <date_updated>Thu Aug 07 19:08:53 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[The eureka moment of innovation we are all hoping for is a fallacy. All of the fables of great inventions and ah-ha's (Newton's apple, Franklin's lightning strike) were not moments of inspiration but inflection points in a process of great effort.<br/><br/>The stages of innovation are:<br/>1. Lea...<a href="http://www.goodreads.com/review/show/28927670">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/28927670]]></url>
</review>
    <review id="14369417">
    <user id="656942">
    <name><![CDATA[David]]></name>
    <location><![CDATA[New York, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/656942-david]]></url>
  </user>
      <rating>3</rating>
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  <read_at>Sat Feb 23 00:00:00 -0800 2008</read_at>
  <date_added>Sat Feb 02 10:40:29 -0800 2008</date_added>
  <date_updated>Mon Feb 25 22:09:45 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Innovation is a gradual process, usually built on the labor of the many rather than the one.  The new ideas we get are generally not well-loved on arrival, and the &quot;best&quot; ideas aren't always adopted.  But this incremental introduction of new ideas into a culture resistant to change is neit...<a href="http://www.goodreads.com/review/show/14369417">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/14369417]]></url>
</review>
    <review id="33261387">
    <user id="263316">
    <name><![CDATA[Shawna]]></name>
    <location><![CDATA[Seattle, WA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/263316-shawna]]></url>
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      <rating>3</rating>
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  <read_at>Mon Sep 01 00:00:00 -0700 2008</read_at>
  <date_added>Fri Sep 19 09:41:05 -0700 2008</date_added>
  <date_updated>Thu Nov 06 10:53:56 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I borrowed this book from Andy.  Despite is title and forbidding black/gear cover the book is very accessible and an easy, enjoyable read.  I learned lots of random facts, had many myths dispelled and even laughed a few times.  <br/><br/>Example:<br/>Most inventions, especially today are not a re...<a href="http://www.goodreads.com/review/show/33261387">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/33261387]]></url>
</review>
    <review id="27054510">
    <user id="1320392">
    <name><![CDATA[Michelle]]></name>
    <location><![CDATA[Reston, VA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1320392-michelle]]></url>
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      <rating>3</rating>
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  <date_added>Sat Jul 12 13:17:35 -0700 2008</date_added>
  <date_updated>Sat Jul 12 13:19:30 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[&quot;Highly derivative,  this book was an assignment for a work &quot;book club&quot; but I was already familiar with much of the work in the field from graduate school including the (under-cited) <em>Diffusions of Innovation</em> by Everertt Rodgers. This book is training wheels for managers who don't want...<a href="http://www.goodreads.com/review/show/27054510">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/27054510]]></url>
</review>
    <review id="5362985">
    <user id="258022">
    <name><![CDATA[Andy]]></name>
    <location><![CDATA[Warminster, PA]]></location>        
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      <rating>5</rating>
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  <read_at>Sat Dec 01 00:00:00 -0800 2007</read_at>
  <date_added>Thu Aug 30 10:47:46 -0700 2007</date_added>
  <date_updated>Wed Jan 02 06:41:14 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great book, it basically blows away the myth that you have to be super smart and just sit around and wait for the muses to gift you an amazing innovation (the light bulb.<br/><br/>The truth of it is that innovation comes through hard work, dumb luck and recombining current technologies in novel wa...]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/5362985]]></url>
</review>
    <review id="35360508">
    <user id="1519982">
    <name><![CDATA[Webdevotion]]></name>
    <location><![CDATA[Belgium]]></location>        
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      <rating>3</rating>
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  <recommended_for><![CDATA[you]]></recommended_for>
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  <read_at>Wed Oct 15 00:00:00 -0700 2008</read_at>
  <date_added>Wed Oct 15 05:50:34 -0700 2008</date_added>
  <date_updated>Mon Aug 17 00:18:54 -0700 2009</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[It's a compact book, but full with historical data ( stories ), footnotes that link to other interesting books and it breaks &quot;innovation&quot; down to it's core chunks.  It does what it promises on the cover.  <br/><br/>Good first half, but tends to get boring towards the end ( too much of th...]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/35360508]]></url>
</review>
    <review id="54691002">
    <user id="1732228">
    <name><![CDATA[Jodify]]></name>
    <location><![CDATA[Providence, RI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1732228-jodify]]></url>
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  <recommended_for><![CDATA[Step 1 for business executives who have been told they need to innovate]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jun 07 00:00:00 -0700 2009</read_at>
  <date_added>Sat May 02 08:47:27 -0700 2009</date_added>
  <date_updated>Thu Jul 23 08:15:27 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Sometimes we have to explain the basics in our work and even personal lives. This book can help you unlearn and re-learn how to set the stage for any new ground you want to break, especially in professional contexts. <br/>If you've read a lot on the topic it may leave you wanting more. <br/>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/54691002]]></url>
</review>
    <review id="19120389">
    <user id="41281">
    <name><![CDATA[aarjav]]></name>
    <location><![CDATA[Atlanta, GA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/41281-aarjav]]></url>
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      <rating>5</rating>
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  <date_added>Mon Mar 31 12:43:47 -0700 2008</date_added>
  <date_updated>Mon Mar 31 12:45:53 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[A really good book which highlights some outed and some not-yet-outed myths about how innovation works. A must read for anyone who is interested in innovation or how/why innovations are adopted.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/19120389]]></url>
</review>
    <review id="24564051">
    <user id="113711">
    <name><![CDATA[Adam]]></name>
    <location><![CDATA[Palo Alto, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/113711-adam-rifkin]]></url>
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      <rating>5</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Feb 23 00:00:00 -0800 2008</read_at>
  <date_added>Sun Jun 15 15:32:27 -0700 2008</date_added>
  <date_updated>Sun Jul 27 16:25:30 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[You can't manage for innovation... but you can remove the roadblocks to innovation and create an environment where innovation will not be stifled. And that's how magic happens.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/24564051]]></url>
</review>
    <review id="7193297">
    <user id="453035">
    <name><![CDATA[Rob]]></name>
    <location><![CDATA[Lexington, KY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/453035-rob]]></url>
  </user>
      <rating>4</rating>
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  <recommended_for><![CDATA[cynics, optimists, dreamers, carpenters]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jul 01 00:00:00 -0700 2007</read_at>
  <date_added>Wed Oct 03 06:24:35 -0700 2007</date_added>
  <date_updated>Wed Oct 03 06:26:01 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[<br/>A clever, easy read that dispels many myths behind the concept of being a genius. I'll be reading this one again at year's end, no doubt.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/7193297]]></url>
</review>
    <review id="35379382">
    <user id="1623787">
    <name><![CDATA[Annette]]></name>
    <location><![CDATA[North Liberty, IA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1623787-annette-schulte]]></url>
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      <rating>4</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Wed Oct 15 10:42:49 -0700 2008</date_added>
  <date_updated>Wed Oct 15 10:43:37 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Not a &quot;don't innovate&quot; book. An &quot;innovate intelligently&quot; book.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/35379382]]></url>
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