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Formal Theories of Mass Behavior
Here are five theories of mass behavior in mass social situations expresses in mathematical or computer language. These models are five distinct studies produced by the author, with the collaboration of three doctoral candidates at Columbia, at the Bureau of Applied Social Research. These analyses range from mass communications, to mass culture and mass consumption, with...more
Hardcover, 244 pages
Published
1963
by The Free Press of Glencoe, Inc.
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Whew...I really jumped into the deep end with this book. It's quite a study in modeling mass behavior such as a survival model for TV shows and an addiction model for all types of addiction from golf to alcohol.
The book was written in the 60's prior to a lot of computing power introduced by the PC, but it definitely lays the groundwork for some great analysis of modeling behavior for the general public. This is a classic tome that would be good for any analytical marketer to read. N...more
The book was written in the 60's prior to a lot of computing power introduced by the PC, but it definitely lays the groundwork for some great analysis of modeling behavior for the general public. This is a classic tome that would be good for any analytical marketer to read. N...more
Patrick
marked it as to-read
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