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Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
by
Nicholas Ind
"This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands." --- Marketing
Paperback, 236 pages
Published
April 28th 2006
by Kogan Page
(first published January 1st 2003)
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A collection of insightful branders discussing effective approaches to branding when working with values-driven businesses and clients.
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