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Why Women Mean Business
Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability.
"Why Women Mean Business" takes the economic arguments for cha
...morePaperback
Published
by John Wiley & Sons
(first published March 28th 2008)
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Insightful look at women and the global economy
Avivah Wittenberg-Cox and Alison Maitland have carefully gazed through the gender-equality kaleidoscope and then turned it slightly – giving readers a refreshing view. Treating women as a workforce minority is no longer acceptable; nor should executives manage them in the same way as their male counterparts. Women are different from men, and their work and leadership styles reflect this difference. Treating women like men, or trying to “...more
Avivah Wittenberg-Cox and Alison Maitland have carefully gazed through the gender-equality kaleidoscope and then turned it slightly – giving readers a refreshing view. Treating women as a workforce minority is no longer acceptable; nor should executives manage them in the same way as their male counterparts. Women are different from men, and their work and leadership styles reflect this difference. Treating women like men, or trying to “...more
This is an important work on the subject of women in the era of globalization, covering such areas on this demographic's growing numbers as consumers as well as their growing challenges in assuming corporate leadership. It is, at times, dry and academic. Leaning heavily on statistics and quotations from other sources, the book has the feel of a long, well-written research paper. Fleshing out the anecdotes and case studies would have given it a more personal touch, thereby making it more accessib...more
This book was an easier read, in my opinion, than the Womenomics: Write Your Own Rules for Success by Claire Shipman, Katty Kay book. Why Women Mean Business is more comprehensive and globally focused as to how women's issues matter in the workplace, as well as in the marketplace. A good, informative read.
carmille
marked it as to-read
Katie
marked it as to-read
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