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Seizing the White Space: Growth and Renewal Through Business Model Innovation
This title presents a practical approach to fuel game changing growth through business model innovation. Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new...more
Hardcover, 288 pages
Published
February 22nd 2010
by Harvard Business School Press
(first published 2010)
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READ MAY 2010
Good treatment about innovative business models. Best quote, to develop customer value, "stop trying to figure out what kinds of products people are trying to buy and instead work out what they are trying to get done in their lives in a given circumstance" (p. 26).
Good treatment about innovative business models. Best quote, to develop customer value, "stop trying to figure out what kinds of products people are trying to buy and instead work out what they are trying to get done in their lives in a given circumstance" (p. 26).
Great exploration of innovation and how business models influence growth and renewal. The book presents many examples of how to approach new ideas and solutions by focusing on a company's white space or possible "job to do" propositions; giving the customer either a new product or a better way to address an existing need or service. Explains business models in a very concise and understandable manner. Highly recommended.
A must-read book on business models for knowledge workers who want to be in executive role and entrepreneurs.
Great book, simple and easy to understand how the business model transforms.
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