Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City
In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself, along with i ...more
This reads like dystopian fiction, but it's the true story of Henry Ford's maniacal ego, as evidenced by his ill-fated attempt to create a sort of Main Street USA on the banks of the Amazon - complete with MANDATORY square dancing. Yikes, people. Ford hated his own son, admired Hitler, hired armed thugs to put d ...more
I say that a lot.
For a person who likes decay and ruin, New Mexico is an entropy-enthusiasts wet dream. My hobby is exploring ghost towns. Love ‘em, and can’t explain why. You want to find a town taken off the maps a century ago? Chances are I can take you there.
The other morning, I was getting my hit of DarkRoastedBlend.com and came across a picture of an abandoned street of perfectly preserved clapboard houses complete with porches and picket fences. The caption read ‘For ...more
That said, my overall impressions were that Ford was a ...more
Henry Ford was an enigma, a man of unexpected views. Ford was a pacifist, though one whose company converted to wartim ...more
This book is about a little-known facet of Henry Ford’s career — his attempt to establish a Ford-owned rubber plantation in the Amazon. The plantation wasn’t just intended to ensure a reliable source of rubber, however; it was also an extension of his “industrial village” paradigm into the rest of the world. It was nothing short of an attempt to establish a self-sufficient, Midwestern-style American town in the middle of the jungle. Ford believed so strongly in this aim that he continued to pour...more
This book is a chronicle of one of those projects. A high-minded concept poorly realized. But the author puts Fordlandia, the project, in the context of the times and of the Ford empire. We learn about the incredible River Rogue ...more
Note: this review first appeared on Amazon
I don't normally believe in reincarnation, but it's hard not to think I've spent some previous life in the Amazon given my favorite books - of which I now rank Fordlandia - focus on Brazil. It was great to see the other three - Thief at the End of the World, the River of Doubt, The Jungle and the Sea - all mentioned in this fascinating look at Henry Ford's failed experiment in the jungle.
This was a well-researc ...more
While not the first of Ford's company towns, Fordlandia was surely his biggest project. The text and photos show the tremendous scale. It was planned to span a region the size of the State of Connecticut. T ...more
The author provides a well-balanced view of the creation, development and decline of Fordlandia, and also of Ford's life, work and ideals. Henry Ford saw more in his factories' success than just ec ...more
"There is in fact an uncanny reemblance between Fordlandia's rusing water, tower, ...more
Sounds nice, except this town came with devastating fungus' and bug infestati ...more
Toni Morrison called Grandin's new work, The Empire of Necessi ...more