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Predicting and changing behavior: The reasoned action approach
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Predicting and changing behavior: The reasoned action approach

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This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing ...more
Hardcover, 518 pages
Published July 27th 2010 by Taylor & Francis (first published July 24th 2009)
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Nov 21, 2009 Vanessa rated it it was amazing
This is what my research is based on. Great reference book.
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