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Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Chan
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Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Chan

3.81  ·  Rating Details ·  163 Ratings  ·  14 Reviews
You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.

Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you'll have a company that evo
ebook, 288 pages
Published November 24th 2009 by Free Press (first published January 1st 2002)
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Dane Cobain
Aug 22, 2014 Dane Cobain rated it really liked it  ·  review of another edition
The idea behind this book is pretty simple, and the title summarises it perfectly in just four words. Shift happens, and survival is not enough any more – just look at Blockbuster Video, which failed to deal with the threat that Netflix posed with its brand new business model and eventually went bust as a result of it.

The best way for you stay ahead of the curve is to constantly innovate, to thrive during times of change by embracing the shift and, wherever possible, causing the shift to happen
Krishna Kumar
Using the concept of evolution, Seth Godin explains how companies, by expanding their vision and ability to change, can evolve to survive and beat market conditions. Companies can learn to “zoom” and not have to fight with change management. It is a well-meaning book, but it has a few problems. It is more directed to companies with dysfunctional and rigid environments. However, such companies need a serious overhaul of their corporate culture, leadership and policies to become more dynamic, whic ...more
Christian Jespersen
This book could have been shorter, but Seth's way of writing, makes it OK that is a bit too repetitive.

The key learnings I got from the book was:

- If you are an employer, and you are afraid of change, you are only blocking your way to more succes, and maybe even slowly work your way to failure

- Fail fast, fail quickly, and make sure it doesn't cost you too much, because it doesn't have to.

- Your job should not be considered as a very long term investment, but rather seen as a natural step for a
Thomas Umstattd Jr.
This is a great book! Seth says that it is her favorite and I am willing to say it is one of his top books. In a way this book is The Lean Startup but 10 years earlier. Godin talks about Memes in a way were I feel I understand them much better. He also has a lot of great things to say about testing and running experiments.
Devin Partlow
Mar 05, 2013 Devin Partlow rated it it was amazing  ·  review of another edition
Godin the missing link of the lean startup movement? He definitely alludes to the lean startup principles in this book, specifically those of experimentation, in his own vernacular. He calls it zooming and he does a wonderful job of weaving Darwinism, organizations, and the individuals to explain.

I recommend this book to anyone that practices lean startup principles

Eric Burgan
Jun 23, 2015 Eric Burgan rated it it was amazing  ·  review of another edition
Seth Godin is one of the best authors on leadership and improving engagement with your customer base.

This was a great audio book that I found I didn't want to stop! Totally engaging, great content, and is read by the author.
Lori Grant
An optional-read book by Seth Godin on marketing for the knowledge worker, manager, executive, or entrepreneur.
Jan 20, 2010 Lincoln rated it it was amazing  ·  review of another edition
Sometimes I thinks so much when I read Seth's books, I can't sleep. Little firework like ideas go off in my brain. Who can sleep when that happens?
A great book on growing a business, any business. I have in my business books library and re-read last week.
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Apr 23, 2008
Good advice. Not my best Godin book but worth reading.
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Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the indust
More about Seth Godin...

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“If all you do at work is hope to survive, your day can’t be much fun. We’re all working too hard. Putting in more hours than we’d like, nervous about the future, uncertain about our roles and our goals. We work too hard to hope for mere survival. Our goal must be to thrive and prosper, not just get by.” 1 likes
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