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Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Chan
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Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Chan

3.8 of 5 stars 3.80  ·  rating details  ·  118 ratings  ·  11 reviews
You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.

Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you'll have a company that evo...more
ebook, 288 pages
Published November 24th 2009 by Free Press (first published January 1st 2002)
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The idea behind this book is pretty simple, and the title summarises it perfectly in just four words. Shift happens, and survival is not enough any more – just look at Blockbuster Video, which failed to deal with the threat that Netflix posed with its brand new business model and eventually went bust as a result of it.

The best way for you stay ahead of the curve is to constantly innovate, to thrive during times of change by embracing the shift and, wherever possible, causing the shift to happen...more
Thomas Umstattd
This is a great book! Seth says that it is her favorite and I am willing to say it is one of his top books. In a way this book is The Lean Startup but 10 years earlier. Godin talks about Memes in a way were I feel I understand them much better. He also has a lot of great things to say about testing and running experiments.
Devin Partlow
Godin the missing link of the lean startup movement? He definitely alludes to the lean startup principles in this book, specifically those of experimentation, in his own vernacular. He calls it zooming and he does a wonderful job of weaving Darwinism, organizations, and the individuals to explain.

I recommend this book to anyone that practices lean startup principles



z
Lincoln
Sometimes I thinks so much when I read Seth's books, I can't sleep. Little firework like ideas go off in my brain. Who can sleep when that happens?
Lori Grant
An optional-read book by Seth Godin on marketing for the knowledge worker, manager, executive, or entrepreneur.
George
A great book on growing a business, any business. I have in my business books library and re-read last week.
Christine
I do enjoy Seth Godin. He's succinct, straightforward and easy to read. So many gems!
Sergio F. Sosa Sanchez
Cambio, calidad de servicio y trabajo en equipo...
Vennittah
Good advice. Not my best Godin book but worth reading.
Richard Mulholland
Good ideas, weak delivery mechanic
Kirstin Elaine
Aug 28, 2011 Kirstin Elaine is currently reading it  ·  review of another edition
good reading so far
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Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the indust...more
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