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The Curse of the Mogul: What's Wrong with the World's Leading Media Companies

3.92  ·  Rating Details ·  137 Ratings  ·  11 Reviews
If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?
We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and
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ebook, 320 pages
Published October 15th 2009 by Portfolio (first published 2009)
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George Xanthopoulos
Oct 14, 2013 George Xanthopoulos rated it it was amazing
1. Dare to dream, 2. Keep it local, keep it focused, 3. Efficiency is cool, 4. Don't be such a big shot, 5. Watch your back, 6. There is much to be said for dying with dignity.

Dow Jones-CBS Marketwatch, Microsoft-Yahoo!, Eisner (1984-1989), Murdoch, Bloomberg, EA (2001-2005), Nintendo (cartridges), Google, many more ..
Amir
May 02, 2012 Amir rated it it was amazing  ·  review of another edition

"The Curse of the Mogul" is a fascinating research work on the media industry. Mr. Knee and Mr. Greenwald were able to dissect the media industry and discuss important topics such as the difference between perceived competitive advantages vs. real competitive advantages, areas in which you can find better investments in the media landscape as well as the internet impact on eroding once dominant organizations advantages.

The authors fascinating facts finding efforts, significant depth of evaluati
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Alan Wang
Mar 25, 2016 Alan Wang rated it really liked it
Very insightful. Important point on ROI and evaluating shareholder value - best buoyed by competitive advantages such as scale and specialization. Investments must not be made just for sake of growth or because the targeted acquisition is glamorous. Does it bolster competitive advantage?

All competition is to strive for a degree of monopoly.
Aidan Connolly
Jul 25, 2013 Aidan Connolly rated it really liked it
Entertaining takedown of mogul egomania but more significantly an excellent, thorough dissection of the essence of competitive advantage and its evolution in the media industry. Highly recommended for those interested readers.
Ethan
Feb 15, 2011 Ethan rated it really liked it
Shelves: 2011
A thorough look at the lack of competitive advantages in the media industry and the foolish CEOs who continue to chase dreams that never materialize. Depressing, the worthlessness of content, but important to know.
Ian
Nov 21, 2009 Ian is currently reading it  ·  review of another edition
Knee/Greenwald/Seave present a succinct and practical lens through which to view business strategy generally, and media strategy specifically. It's excellent.
Lori Grant
A should-read company profile for knowledge workers, managers, directors, C-levels, and entrepreneurs.
Theodore Kinni
Jan 20, 2016 Theodore Kinni rated it liked it  ·  review of another edition
Shelves: owned
This clear-eyed, no-holds-barred analysis of the media industry debunks the conventional wisdom. It's a terrific book -- coming in Oct.
Stephen
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Harold
Jan 05, 2010 Harold rated it really liked it  ·  review of another edition
Slightly misnamed, very dry econ text of the media industry, but with interesting incites.
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