false http://photo.goodreads.com/books/1170781593m/71619.jpg 71619 4 The chocolate wars between industry giants Hershey and Mars are anything but sweet. In <I>The Emperors of Chocolate</I>, Joel Glenn Brenner reveals the bitter legal and marketing fights, palace intrigue, and personality clashes that dominate Hershey and Mars--and the candy industry as a whole. A talented writer and dogged researcher, Brenner concludes that after decades of competition between the two companies, the drama still is unfolding. Will Mars--privately held and publicity shy--be the ultimate winner with its global game plan? Or will it be Hershey--publicly traded and philanthropy-minded--with its aggressive strategy of growth by acquisition?<p> Brenner, a former <I>Washington Post</I> financial reporter, tells the stories of how Forrest Mars Sr. and Milton S. Hershey turned their two companies from small mom-and-pop operations into international forces over the last century. While they may have started small, their products--Mars's Snickers and M&M's and Hershey's milk-chocolate bars and Kisses--are ubiquitous. Hershey was a benevolent philanthropist who spent hundreds of millions to create a town and orphanage to fulfill his altruistic dreams. Mars was a short-tempered perfectionist who yelled at anyone who failed to meet his standards. "What made Forrest's blood rush was the thrill of mastering new opportunities and taming uncharted worlds," the author writes. "Like Milton Hershey, he was driven by his visions; but where Milton Hershey saw utopia, Forrest Mars saw conquest." Nine years in the making, <I>The Emperors of Chocolate</I> is a satisfying read about the two titans of the chocolate world and how they capitalized on our love of sweets. <i>--Dan Ring</i> 69354 1999 The Emperors of Chocolate: Inside the Secret World of Hershey and Mars total:253|5:62|4:118|3:62|2:10|1:1| 253 989 416 83 5 2 false false Sun Jan 03 00:00:00 -0800 1999 Tue Apr 22 17:50:05 -0700 2008 Tue Apr 22 17:54:19 -0700 2008 5 0 false false Thu Nov 05 00:00:00 -0800 2009 Sun Nov 08 19:18:29 -0800 2009 Sun Nov 08 19:18:29 -0800 2009
this book talks about the history of chocolate mainly americ...more...]]> 5 0 false false Sat Jan 01 00:00:00 -0800 2005 Mon Jun 22 18:30:04 -0700 2009 Mon Jun 22 18:37:56 -0700 2009
About one-third of the book introduces you to the history of chocolate and how the world came to...more...]]> 5 0 false false Sat Apr 25 00:00:00 -0700 2009 Thu Apr 23 05:54:02 -0700 2009 Sat Apr 25 06:39:53 -0700 2009
In The Emperors of Chocolate, biograp...more...]]> 4 1 false false Fri Jun 27 00:00:00 -0700 2008 Mon Jun 16 08:21:36 -0700 2008 Sat Jun 28 08:49:32 -0700 2008 5 3 false false Mon Sep 07 00:00:00 -0700 2009 Tue Jul 28 09:56:15 -0700 2009 Thu Sep 10 19:21:57 -0700 2009 BusinessWeek, so I won't.

I will add to them, however. First, to say that it is a shame that Ms. Brenner has not seen fit ...more...]]> 3 0 false false Mon Oct 05 00:00:00 -0700 2009 Thu Oct 23 21:56:21 -0700 2008 Thu Oct 23 21:56:29 -0700 2008 Once more...]]> 4 0 false false Thu Feb 05 00:00:00 -0800 2009 Fri Sep 12 09:42:33 -0700 2008 Tue Apr 14 13:50:53 -0700 2009 This book was a surprisingly fascinating read. I kept reading out loud or telling my husband about what I was reading because it was all just so interesting and I wanted to share.
I knew the history of Milton Hershey and the Utopian community he...more...]]> 4 0 true false Thu Oct 23 00:00:00 -0700 2008 Fri Sep 14 12:21:11 -0700 2007 Tue Oct 28 06:57:41 -0700 2008 more...]]> 5 0 false false Wed Jul 16 07:55:57 -0700 2008 Wed Jul 16 11:32:49 -0700 2008 more...]]> 4 0 false false Tue Jul 21 14:33:01 -0700 2009 Thu Jul 23 22:30:44 -0700 2009 more...]]> 0 0 false false Tue Aug 18 16:41:35 -0700 2009 Tue Aug 18 16:41:35 -0700 2009 here to find it in the catalogue.more...]]> 2 0 false false Tue Jul 01 00:00:00 -0700 2008 Wed Jul 09 14:00:43 -0700 2008 Mon Jul 28 14:15:58 -0700 2008 more...]]> 3 0 false false Mon Sep 01 00:00:00 -0700 2008 Sun Jun 15 13:08:01 -0700 2008 Fri Sep 12 06:36:38 -0700 2008 more...]]> 4 0 false false Thu Mar 12 00:00:00 -0700 2009 Mon Feb 02 07:16:26 -0800 2009 Fri Mar 13 05:15:09 -0700 2009 more...]]> 4 0 false false Fri May 08 14:59:06 -0700 2009 Fri May 08 15:04:39 -0700 2009 4 0 false false Thu Jan 01 00:00:00 -0800 2004 Fri Feb 29 08:19:00 -0800 2008 Fri Feb 29 08:23:59 -0800 2008 more...]]> 5 0 false false Thu Nov 19 00:00:00 -0800 2009 Mon Nov 16 08:47:37 -0800 2009 Thu Nov 19 14:38:50 -0800 2009 4 0 false false Fri Oct 30 00:00:00 -0700 2009 Tue Nov 17 07:32:59 -0800 2009 Tue Nov 17 07:34:06 -0800 2009 4 0 false false Tue Apr 14 00:00:00 -0700 2009 Fri Apr 17 07:31:37 -0700 2009 Fri Apr 17 07:34:09 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=71619