Goodreads helps you keep track of books you want to read.
Start by marking “Scoring Points: How Tesco Continues to Win Customer Loyalty” as Want to Read:
Scoring Points: How Tesco Continues to Win Customer Loyalty
Enlarge cover
Rate this book
Clear rating
Open Preview

Scoring Points: How Tesco Continues to Win Customer Loyalty

3.55  ·  Rating Details ·  84 Ratings  ·  5 Reviews
Swipinga grocery store's loyal-customer card has become second nature to shoppers these days. Scoring Points, one of the seminal marketing books of the last decade, tells the story of how British supermarket chain Tesco conceived, launched and developed its hugely successful Clubcard program -- and transformed itself into a winning brand. Authors Clive Humby and Terry Hunt ...more
Hardcover, 294 pages
Published February 1st 2007 by Kogan Page (first published October 3rd 2003)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Scoring Points, please sign up.

Be the first to ask a question about Scoring Points

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 237)
filter  |  sort: default (?)  |  Rating Details
Jomz
Sep 06, 2011 Jomz rated it it was amazing
This book is still my favourite CRM and Loyalty subject matter resources. The Tesco programme is still very much alive in the UK right now, and this book is still continually updated; the book's business cases and baseline metrics will be relevant to anyone tasked to design or manage a loyalty programme.
Laura
May 23, 2013 Laura rated it really liked it  ·  review of another edition
Read this for work. Useful, helped map out the journey of the loyalty scheme from conception to present day (Well, around 2004). A fair few proofreading errors.
Zabetta Camilleri
Below average is an understatement. I've read business school case studies that were more insightful
Teresa
Oct 06, 2007 Teresa rated it liked it
Recommends it for: marketers, management, retailers
Everything about the birth of the loyalty card program and the masterminds behind it.
Bruce Humbert
Aug 04, 2012 Bruce Humbert rated it really liked it
Very good summary of how to use data to grow a brand and a business
Ram Kumar
Ram Kumar marked it as to-read
Sep 09, 2016
Art
Art marked it as to-read
Aug 24, 2016
Sristi Raj
Sristi Raj marked it as to-read
Aug 22, 2016
Lau Rych
Lau Rych marked it as to-read
Aug 17, 2016
priyanka
priyanka marked it as to-read
Aug 14, 2016
Mike
Mike marked it as to-read
Aug 14, 2016
Marco
Marco marked it as to-read
Aug 13, 2016
M. Ahmed
M. Ahmed rated it really liked it
Jul 21, 2016
Umair Tariq
Umair Tariq marked it as to-read
Jul 20, 2016
Hugh
Hugh rated it really liked it
Jul 10, 2016
Laura McSherry
Laura McSherry marked it as to-read
Jul 05, 2016
Akash Sathya
Akash Sathya marked it as to-read
Jul 03, 2016
Koont
Koont marked it as to-read
Jul 01, 2016
Doug Stewart
Doug Stewart marked it as to-read
Jun 25, 2016
Gagan Gujral
Gagan Gujral marked it as to-read
Jun 19, 2016
Deepak Sobhani
Deepak Sobhani marked it as to-read
Jun 10, 2016
Menuka Warushavithana
Menuka Warushavithana marked it as to-read
Jun 05, 2016
K.K
K.K marked it as to-read
May 24, 2016
Sophie Livingston
Sophie Livingston rated it liked it
Jun 07, 2016
Chaoticreader
Chaoticreader marked it as to-read
May 02, 2016
Art
Art rated it it was amazing
Apr 22, 2016
« previous 1 3 4 5 6 7 8 next »
There are no discussion topics on this book yet. Be the first to start one »
  • The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
  • The One to One Future
  • How Customers Think: Essential Insights into the Mind of the Market
  • Creating Customer Evangelists
  • Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, Relate
  • Bottom-up Marketing
  • The Invisible Touch: The Four Keys to Modern Marketing
  • Marketing Imagination
  • The Anatomy of Buzz: How to Create Word of Mouth Marketing
  • The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
  • Managing Brand Equity
  • Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
  • Retail Management: A Strategic Approach
  • Open Business Models: How To Thrive In The New Innovation Landscape
  • Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
  • The End of Marketing as We Know It
  • Moments of Truth
  • Get Back in the Box

Share This Book