Goodreads helps you keep track of books you want to read.
Start by marking “Strategic Marketing Planning” as Want to Read:
Strategic Marketing Planning
Enlarge cover
Rate this book
Clear rating
Open Preview

Strategic Marketing Planning

4.0 of 5 stars 4.00  ·  rating details  ·  5 ratings  ·  1 review
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the chang ...more
Paperback, 552 pages
Published May 1st 2009 by Butterworth-Heinemann (first published May 2nd 2003)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Strategic Marketing Planning, please sign up.

Be the first to ask a question about Strategic Marketing Planning

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 37)
filter  |  sort: default (?)  |  rating details
Ramy Romio
Ramy Romio marked it as to-read
Jul 23, 2015
Sophath Sky
Sophath Sky marked it as to-read
Jul 21, 2015
Sagar is currently reading it
Apr 17, 2015
Mohamed Hanafy
Mohamed Hanafy marked it as to-read
Apr 04, 2015
Nathan marked it as to-read
Apr 02, 2015
Maja Mihailovska
Maja Mihailovska marked it as to-read
Feb 03, 2015
Ivy Bianca
Ivy Bianca marked it as to-read
Dec 12, 2014
Adithya Narayanan
Adithya Narayanan marked it as to-read
Sep 01, 2014
Rizqi Fauwzi
Rizqi Fauwzi marked it as to-read
Aug 15, 2014
B.m. Tellah
B.m. Tellah marked it as to-read
Feb 26, 2014
Jesse Ondoro
Jesse Ondoro marked it as to-read
Jan 11, 2014
Franco marked it as to-read
Oct 13, 2013
Fathun Khan
Fathun Khan marked it as to-read
Sep 09, 2013
Kaja marked it as to-read
Jun 05, 2013
Marilou E.
Marilou E. marked it as to-read
May 27, 2013
Rauno Loonurm
Rauno Loonurm marked it as to-read
May 12, 2013
Vera Chistyakova
Vera Chistyakova marked it as to-read
Feb 13, 2013
Sabrina Bojichkova
Sabrina Bojichkova marked it as to-read
Jan 31, 2013
Todd Haas
Todd Haas marked it as to-read
Jan 30, 2013
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »
International Marketing (RLE International Business): Strategy and Management: Volume 17 (Routledge Library Editions: International Business) Business Decision Making Advertising Management Customer Care and Competitive Advantage Marketing and Retail Pharmacy

Share This Book