Goodreads helps you keep track of books you want to read.
Start by marking “Life Inc.: How the World Became a Corporation and How to Take It Back” as Want to Read:
Life Inc.: How the World Became a Corporation and How to Take It Back
Enlarge cover
Rate this book
Clear rating
Open Preview

Life Inc.: How the World Became a Corporation and How to Take It Back

3.92  ·  Rating Details ·  903 Ratings  ·  137 Reviews
Now includes “The Life Inc. Guide to Reclaiming the Value You Create”

InLife Inc,award-winning writer Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. The resulting ideology, corporatism, has infiltrated all aspects of civics, commerce, and culture—from the founding of the first chartered mon
ebook, 224 pages
Published June 2nd 2009 by Random House (first published 2009)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Life Inc., please sign up.

Be the first to ask a question about Life Inc.

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30)
filter  |  sort: default (?)  |  Rating Details
Mar 13, 2010 Aron rated it did not like it  ·  review of another edition
This book was a severe disappointment. I heard Rushkoff interviewed on radio and was intrigued by his talk. Like most people interested in the book and Rushkoff's views, I am strongly opposed to the US corporate culture and economy and I thought I would be reading a well-researched, historical/economic analysis of that system. The book however turned out to be a dilettante's screed.

Let's start with the style. As some have noted the book is poorly edited, does not have a coherent structure and te
Matthew Boulton
Apr 09, 2012 Matthew Boulton rated it liked it  ·  review of another edition
Shelves: lounge
I borrowed this book from the library, and towards the end I found no fewer than three abandoned book marks. This led me to believe that many people found this book hard to finish and in many ways I sympathise. The subtitle implies that this book will be a history lesson followed by advice on how to overthrow our inhuman corporate overlords. The former is definitely present; Rushkoff charts the history of the corporation back to the Renaissance. He explains how the corporation became a way for m ...more
Jul 20, 2016 Michelle rated it did not like it  ·  review of another edition
Shelves: dnf
I'm DNFing 38 pages in. Philosophically, I agree with the premise, but the sourcing is just too spotty. While limited notes are in the back, there are statements of "facts" in the book with no source information listed. Statements, which upon researching, I either could not confirm or confirmed partially but not in keeping with the presentation. For example, the information on PASAR is not wrong insofar as the sentences about it contain no untruths; however, it is misleading by virtue of omitted ...more
Oct 20, 2009 Stewart rated it it was amazing  ·  review of another edition
There have been many good books written recently about the implosion on Wall Street, the massive debt held by Americans, corporations, and the federal government, and the current recession, but few have gone into such depth about the United States and its economic and political discontents as Douglas Rushkoff's 2008 book "Life Inc.: How the World Became a Corporation and How to Take It Back." This book explores the history of the corporation from the late Middle Ages through the chartered monopo ...more
Enrique Santos
I was really drawn to this book after reading the excerpts of it on Boing Boing and Rushkoff's own web site. In short, the book is about two things: how people in society came to adopt the values of corporate interests as their own as opposed to vice versa, and just how this trend can be reversed. What I feel the book suffers from is the fact that there is too much explanation of the former, and far less of the latter.

Rushkoff analyzes the role of corporations from as far back as the Middle Ages
Aug 20, 2010 Justin rated it it was amazing  ·  review of another edition
Those who control history control the future and in Life Inc. Douglas Rushkoff makes his mark on our future by detailing the history of Corporate Capitalism as the political and economic reality of the modern world. After evolving over hundreds of years into its current form, Corporate Capitalism is now taken so thoroughly for granted that few even question the basic mythology behind it. Rushkoff was jarred into this revelation after being mugged outside his home and being told by neighbors to k ...more
Ben Babcock
Neuromancer remains one of the most influential science-fiction books I’ve read. It’s the kind of book that influenced me even before I had read it by influencing books and TV shows and movies that I then read or watched. However, it’s not William Gibson’s imagination of cyberspace that sticks with me. Rather, it’s his vision of a future dominated by corporations, one where governments are atrophied entities and one’s life and prosperity are dependent upon feudal loyalties to these transnational ...more
William Wren
I was excited when I first picked up Douglas Rushkoff’s book, Life Inc.: How the World Became a Corporation and How to Take It Back. I confess I expected it to articulate ideas and feelings I had, hopefully better than I could, and also flesh them out so they were more substantial. Yes, I was doing something I complain others do: looking for opinions that affirm my own rather than challenge them.

In many ways, the book does all that. I also think it’s an important book, at least its thesis is imp
I may rank books, on average, a bit on the higher side than some others, but trust me — if you're politically progressive like I am, this book deserves it indeed.

Rushkoff has a great paean for truly being ourselves without buying into corporate-driven cults of "individuality." With the rise of social media, this message is more true and more necessary than ever. Rushkoff notes that most "branding" into which we are sucked is driven by corporations.

Corporatism goes beyond that, though. It goes to
So I suppose Rushkoff is at heart a polemicist, and a very good one. This isn't really new material for me-- I read a lot of anti-capitalist screeds, so when Rushkoff references Adorno, Benjamin, Marcuse, and Deleuze I say "but of course!" And his criticisms of the world of social media, the American cult of the individual pleasure principle, and the corporatization of daily life are my own complaints as well. So on this front, I enjoyed reading him, even if he was preaching to the choir.

It's wh
Feb 07, 2010 Andrew rated it really liked it  ·  review of another edition
Shelves: read-nonfiction
(I listened to the Audible edition, read by the author.) Tremendously insightful, and enormously challenging to our most fundamental collective assumptions about the way the world works. I was not able to wrap my brain around everything Rushkoff had to say, so I'll probably need to listen to it again. Also, it's hard not to get demoralized while listening to Rushkoff tear down one institution after another and expose the seemingly insurmountable obstacles to correcting the flaws in the system. H ...more
Oct 15, 2009 Matthew rated it it was amazing  ·  review of another edition
This is a book everyone needs to read. It articulates ideas that I've been forming about corporations over the last couple of years. It's pro-capitalism while being anti-corporatism and points out the biases of a central currency vs. a local one. A fantastic, easy-to-read and mind-opening book!
Tippy Jackson
This review has been hidden because it contains spoilers. To view it, click here.
Jul 09, 2012 Ashryn rated it liked it  ·  review of another edition
Meh. I'm sure this is inspiring for people who haven't been paying attention, but I just found this to be more of the same old... It's tiring to be constantly reminded of how evil everything is and how everything is going to shit. It's so tiring it leaves me stunned into immobility. I would have enjoyed this more if the 90% of the book that was devoted to how awful hopeless everything is was swapped with the 10% devoted to what we can do... Tell me what is working. Sad as some may find it, I don ...more
Daniel Clark
This book opens with an interesting story, almost a parable. The author was mugged outside his apartment and subsequently used a local discussion board to warn others. Instead of support, he received criticism from local people worried that this sort of posting would reduce property prices. It's not implausible - I have seen this overriding obsession with property prices in different parts of the UK too. The question driving the book is - at what point did we start to worry more about house pric ...more
Aug 27, 2013 Jane rated it it was ok  ·  review of another edition
This book has an interesting focus, how corporations rule our lives despite it being an outdated (think medieval). It also not only explains the problem but also the solution, which is a breath of fresh air from the nee sayers. However, the authors solution only works if you live in the US, which frankly got annoying. Being so US centric blinds the theory to the fact that the solutions might work if it's implemented around the globe.
Alex Ott
Oct 14, 2009 Alex Ott rated it really liked it  ·  review of another edition
extremely eye-opening and pretty depressing. tracks the history of how corporations came to be, then posits and proves of how the corporate ideology has become pervasive in our culture, from the food we consume to how we present ourselves on facebook to even the systems we create to fight corporatism. spends too little time on possible solutions, but the few suggestions are interesting and novel. a must-read.
Mar 14, 2014 Matt rated it liked it  ·  review of another edition
This book raises some interesting points. Many of which will make you take a second look at our economic system and your place in it. However, overall I was a bit disappointed.

The book seemed to be more of an emotional appeal than an extremely well researched set of hypotheses concerning where we went wrong and how we can correct it. Don't get me wrong I'm sure Mr. Rushkoff spent a lot of time researching many parts of this book. Some parts of it were fascinating, and did make me reevaluate som
Pax Analog
Aug 19, 2009 Pax Analog rated it really liked it  ·  review of another edition
Sound framing of almost 600 yrs. of corporatism. Points up pre-Renaissance bottom-up economic health before the long era of top-down monopolistic exploitation. I'm drawing on this for a rumination of collective Shadow for this period. Recommend A Hacker Manifesto by McKenzie Wark as a companion text.
John G.
Nov 06, 2014 John G. rated it really liked it  ·  review of another edition
This is a crucially important book, things don't just happen, they have been shaped and designed by intentional and exhaustive efforts by certain parts of the population to bring these events about and then to actively hide and bury their efforts, or to sell them as "divine" or "natural." I've always said that Corporate values are NOT American values, they're not even human values! This book is a mix of a lot of different elements, part economic history and philosophy, part social analysis, part ...more
Tadas Talaikis
Aug 02, 2016 Tadas Talaikis rated it really liked it  ·  review of another edition

I wasn't thinking about corporatism until I didn't saw "Continuum". As it always happen, it catched something in my subconscious and since then I had read a lot of books and was growing was growing somewhat aggressive and sarcastic anti-corporatist.

This book exposed some thing I didn't noticed, like, probably our thought processes are influenced in such a way that we don't even think outside the box formed by corporations memes. We think in corporate slogans when we want to achieve something, co
Steven Kaminski
Aug 06, 2016 Steven Kaminski rated it really liked it  ·  review of another edition
Rushkoff invented the term 'Viral Marketing' and in this book he talks a lot about how the language of business is now directly impacted our lives. He brings forward a lot of powerful revelations...

- Because of corporations we now think like them. Even when they fail we now often identify that we have to save them. Corporations are seen as allies and people are often seen as the enemy. When there are layoffs or downsizing people are often seen as lazy...not the companies. Corporate values often
Jul 14, 2016 Paul rated it did not like it  ·  review of another edition
Factual inaccuracies aside, how can a person be this one sided? Of course there's a lot of scamming and bullshit in general in the modern world but when you support your arguments with farcical claims like how people were better off in the 10th century without any caveats do not expect anyone to take you seriously. You are blinded by your hatred. At one point the author claims corporations were the cause of witch burnings and the plague. A lot of mental gymnastics, all so as to avoid any respons ...more
Apr 02, 2016 Jamie rated it did not like it  ·  review of another edition
DNF: finishing this one seemed like a waste of time, so I skipped about 90 pages.

Rushkoff imagines a room full of Mr. Burns wannabees controlling everything, confusing the natural consequences of unbridled capitalism (race to the bottom, poor treatment of labor, exploitative trade, etc) as some sort of conspiracy. But the truth is that absent oversight and regulations, corporations gonna corporate.

He tries to make a historical argument for the rise of these corporate overlords, but fails to con
Oct 24, 2009 Scuppers rated it really liked it  ·  review of another edition
Shelves: library
Rushkoff writes about two things that bother him:
1. That he got mugged and the people in his neighborhood worried more about the bad publicity reducing their property value than the neighborly / community warning that a mugger might be in the area.

2. That growing up in a poor neighborhood, he felt more a sense of community than when his family moved out to mid-level dwellings in the suburbs... In particular, he mentions his community's barbecues in the city vs. his family's "competitive grilling
Arnav Shah
Apr 11, 2012 Arnav Shah rated it really liked it  ·  review of another edition
Reading this book will upset you in two ways. The first is that much of this book sounds like a rant. Rushkoff's claims are pretty bold and out there and sometimes incorrect. You should still read this book - for the second reason: Rushkoff's claims are very revealing about the way we've all been played in the biggest swindle in life. He shows how every facet of our lives have been molded inside a corporate model. We're more consumer than human. Our values only exist in light of the corporate st ...more
Erin Almond
Oct 04, 2012 Erin Almond rated it really liked it  ·  review of another edition
Did you know that our current currency system (i.e. centralized banks and governments controlling all of a country's wealth) is not the only system people have ever used? Did you know that people in the Middle Ages used a local currency that was based upon the work a person in a community did in a season, and that currency had to be reinvested by the end of the year or it lost it's value? And that the average working person actually did better in that scenario because there wasn't a middle man c ...more
Cliff Hare
Apr 05, 2012 Cliff Hare rated it really liked it  ·  review of another edition
This book traces the history of the corporation back to its origins in the late Middle Ages. Monarchs of the period often had an excess of power, but not enough cash to fulfill their many ambitions. By granting certain businesses monopolies in exchange for a percentage of their profits, they were able to raise considerable sums of money at no risk to themselves. From there Rushkoff covers many examples of corporate influence over our culture and everyday lives such the destruction of local econo ...more
Aug 05, 2009 Stasya rated it really liked it  ·  review of another edition
Using history and present day events, Rushkoff reveals the delusory world he believes western consumers created to protect centralised currency and the codependent indebted lifestyle it supports. On this end, Rushkoff is repititious about the pervasiveness of the corporate mindset - it's his mantra - he is conspiratorial and bold and his findings though well researched and novel are without depth or further explanation. Atleast when he points out all that is wrong with us he also comes prepared ...more
Mar 30, 2012 Sean rated it liked it  ·  review of another edition
I've wanted to read this for a while, the subject matter intrigued me. I'm not sure how applicable it is to someone who lives in Australia (not that I'm trying to say we're in any way better than America when it comes to money matters, we just have far less captial to throw around for starters). The seminars that sound like a cross between a conference and a faith healing seminar sound horrifying, and the work practices adopted sound borderline inhumane. America: Great place to visit, but live? ...more
« previous 1 3 4 5 6 7 8 9 next »
There are no discussion topics on this book yet. Be the first to start one »
  • From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism
  • The Fine Print: How Big Companies Use "Plain English" to Rob You Blind
  • Age of Greed: The Triumph of Finance and the Decline of America, 1970 to the Present
  • Honest Signals: How They Shape Our World
  • Stone Age Economics
  • Unequal Protection: The Rise of Corporate Dominance and the Theft of Human Rights
  • Consent of the Networked: The Worldwide Struggle For Internet Freedom
  • Democracy Incorporated: Managed Democracy and the Specter of Inverted Totalitarianism
  • Reluctant Capitalists: Bookselling and the Culture of Consumption
  • The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities
  • Our Patchwork Nation: The Surprising Truth About the "Real" America
  • The Corporation: The Pathological Pursuit of Profit and Power
  • The Value of Nothing: How to Reshape Market Society and Redefine Democracy
  • The Transition Handbook: From oil dependency to local resilience
  • I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted
  • Shock of Gray: The Aging of the World's Population and How it Pits Young Against Old, Child Against Parent, Worker Against Boss, Company Against Rival, and Nation Against Nation
  • The Long Descent: A User's Guide to the End of the Industrial Age
  • The Third Industrial Revolution: How Lateral Power Is Transforming Energy, the Economy, and the World
Douglas Rushkoff is a New York-based writer, columnist and lecturer on technology, media and popular culture.
More about Douglas Rushkoff...

Share This Book

“Mortgages were less about getting people into property than getting them into debt. Someone had to absorb the surplus supply of credit.” 7 likes
“Corporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons.” 6 likes
More quotes…