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Marketing Tools for Healthcare Executives
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Marketing Tools for Healthcare Executives

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Since its initial publication in 2002, Marketing Tools for Healthcare Executives has served as the essential marketing desk reference for healthcare executives, scholars, and students. Now in its second edition, Marketing Tools for Healthcare Executives 2/E is completely revised and significantly expanded. Improvements include an extended range of thirty-eight essential ...more
Hardcover, 271 pages
Published July 28th 2005 by Oxford Crest (first published 2002)
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John Velez
Aug 17, 2012 John Velez rated it liked it
Shelves: healthcare
It is a helpful tool to give you a push in the right direction for marketing purposes within the healthcare industry.
Suvendu Panda
Suvendu Panda rated it liked it
Feb 11, 2014
Roberto
Roberto marked it as to-read
Nov 15, 2013
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