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Marketing Tools for Healthcare Executives
Since its initial publication in 2002, Marketing Tools for Healthcare Executives has served as the essential marketing desk reference for healthcare executives, scholars, and students. Now in its second edition, Marketing Tools for Healthcare Executives 2/E is completely revised and significantly expanded. Improvements include an extended range of thirty-eight essential ...more
Hardcover, 271 pages
Published July 28th 2005 by Oxford Crest
(first published 2002)
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