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Mission Al-Jazeera: Build a Bridge, Seek the Truth, Change the World

3.6  ·  Rating Details ·  129 Ratings  ·  28 Reviews
Blending his riveting personal story with innovative ideas about how to win the war on terror, former marine turned Al Jazeera reporter Josh Rushing addresses all the issues he was not allowed to talk about when he was in uniform. If we are to win the war on terror, Rushing explains, we have to interact with the media at home and abroad in order to control the way we are p ...more
Hardcover, 256 pages
Published June 12th 2007 by St. Martin's Press (first published January 1st 2007)
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Lauren
In 2007, Al Jazeera had just launched its English-language version a few months ago, and most Americans simply knew it as the network bin Laden sent his beheading videos to. The U.S. military was thoroughly bogged down in a military mission in Iraq that was rapidly going south in the public's eye. In that situation, Rushing's primary foci were adjusting the paradigm through which the military engages the media (particularly the foreign media) and trying to rehabilitate Al Jazeera's reputation in ...more
Claire
May 31, 2015 Claire rated it liked it
The reason I like this book is that it helped me negate the irrational fear that Arabic-anything brings. I bring to this book a vague memory of discussions made in Comparative Politics about the history of the Middle East, and, I suppose, leftover apprehension from studying terrorism (the Cheka immediately springs to mind but too much remaining fear prevents me from prying deeper - it's an extremely troublesome subject! Maybe don't follow - I understand the Cheka and its successor agency, the KG ...more
Christina
Aug 20, 2008 Christina rated it liked it
Shelves: middle-east
I was very excited when I read the dust cover of this book. I mean, a Texas-born Marine that ends up as a reporter for Al Jazeera English? Sounds fascinating, right? And it was interesting. Unfortunately, the quality of the writing left something to be desired. I also found the author to be a bit too much of an apologist for my taste. Even so, it was an enjoyable read on a fascinating topic.
Christiangal
Oct 27, 2008 Christiangal rated it it was amazing
Very interesting man. Very interesting life. I look forward to seeing what else he accomplishes in his life. If you know me, then you know I enjoy reading as many different accounts of a subject. This is one that I'd recommend because of his deep belief of what he is doing. I see a man working through raw truth and honesty. Sadly, there are not many of his kind, especially in the media.

Info from Amazon.com:
"Book Description
Blending his riveting personal story with innovative ideas about how to w
...more
Amanda Raab
Jul 25, 2007 Amanda Raab rated it liked it
John Rushing was a Marine and PR officer for the military during the first couple years of the Iraq War, and now works for Al Jazeera English in Washington, D.C. In the book he tells how, despite ably regurgitating Pentagon talking points about the invasion, he vehemently disagreed with the military/administration's stance to not talk with Al Jazeera. They are/were not a mouthpiece for terrorists as most at US military Central Command thought they were. Rather AJ is wholly funded by the emir of ...more
Laurel
I looked to this book for light, enjoyable reading and a sort of juicy, insider's view of both military public affairs and Al Jazeera. I would say the book partly delivered. The chapters about Rushing's times in the media center of the military's Central Command in Qatar were fairly well-written (at probably a 4th grade reading level) and entertaining. However, when Rushing discusses his experiences at Al Jazeera, the book's focus and quality wanes. Instead of writing of the real challenges and ...more
Kelsey
Jan 18, 2010 Kelsey rated it did not like it
i was introduced to josh rushing about 2 years ago in a class i was taking. i immediately fell in love with his ideas & his character! i got really into learning about what he was doing & found a movie on him called the control room, after that i was hooked! i had a hard time with this book though. i bought it years ago & tried to page through it feeling it was all just going right over my head. i only made it about three chapters in before quiting. i thought it was hard because of t ...more
Flora
First off, I can't believe we took any work from this guy's ghostwriter. I wanted to like this book a lot more than I do. It's sloppily structured, and the writing's weak. It seems from Rushing's point of view that "Control Room" was an accident/afterthought, and I suppose in the course of one's life this is true. But if that were the case it might have been better to put the documentary and initial aftermath all in one chapter instead of referring to this and that here and there.

It was interes
...more
Ashley
Apr 20, 2009 Ashley rated it liked it
Recommends it for: students, media studies
Recommended to Ashley by: professor
Shelves: what-i-study
This book could've used an editor. Although Rushing's critiques of the American media system are interesting, I found that the book wandered a bit and at times lacked focus. That said, if you've seen "Control Room" this book takes his story a lot further, explaining more of his motivations and the US military's side of the situation.

In many ways I also understand that ONLY a member of the USMC could make the same kind of criticism Rushing does in "Mission Al Jazeera."

Despite some of my frustrat
...more
Erikhart Hart
Oct 20, 2008 Erikhart Hart rated it it was ok
This gift from last year's Christmas haunted my nightstand in a state of perpetual "almost finished reading" for about a year. A quick, breezy read that gives insight into the world of international media, and the politics of military media affairs. Unfortunately, a far better view of Josh Rushing can be seen in the documentary "Control Room", from which he gained his notoriety. I would far sooner recommend you watch "Control Room", and see an EXCELLENT piece of documentary filmwork before you ...more
Allen
Jul 18, 2007 Allen rated it liked it
I was interested in reading this book after seeing Rushing on The Daily Show, and he definitely has an interesing story to share. I agree with other comments posted about this book that the writing is not necessarily exceptional, and is overall a light and easy read.

It would be interesting to hear from him again in a couple of years after working for Al Jazerra-English. I think Al-Jazeera plays an extremely important role in the media world, and what, if any, impact they will have on US media wo
...more
Julia
Aug 02, 2007 Julia rated it really liked it
Shelves: nonfiction
I picked this up after hearing Rushing interviewed on WNYC's "On the Media." His career path is just amazing - from Marine with no interest in journalism to Marine public affairs officer to disillusioned Marine public affairs officer to, now, reporter for Al-Jazeera English. Unfortunately, there isn't much depth to the book, which is a very quick summary of his career and some background on Al-Jazeera and its rocky relationship with the U.S. The added detail is interesting, but I think he actual ...more
Robert
Feb 19, 2008 Robert rated it really liked it
Focuses on the Al Jazeera U.K. network and its coverage of things that take place in the Middle East. It also looks at how media coverage outside the U.S. differs from that inside the U.S. Rushing is a news journalists and it shows because he does a great job telling this story. I gotta admit I felt weird reading this book on the subways and bus just because it said Al Jazeera on the cover. This whole idea of America's overall fear and dislike for Al Jazeera is something that Rushing depicts and ...more
Jenny
Oct 09, 2014 Jenny rated it really liked it
Shelves: non-fiction
I enjoyed this book. It was a very fast read, much like an extended article and written in a very clear voice. At times, it quotes direct scenes from "Control Room", which shines a light on Josh's point of view during the documentary and gives a more rounded look at that film. I would recommend it.
Shawn Mullet
Jul 17, 2007 Shawn Mullet marked it as to-read
Shelves: currentaffairs
This guy is really something. He was the Marine Corps press liaison for al-Jazeera during Iraq war. Now he works as a correspondent for al-Jazeera international. His reports are on youtube. Some are really interesting. It's also pretty funny that he was a Marine, but he got a degree from UT-Austin in Classics.
Maurice
Mar 28, 2009 Maurice rated it it was amazing
Riveting. One of those rare books that had me break my habit of reading 3 or 4 things at a time and had me experience one of those cover-to-cover-couldn't-put-it-down experiences. In an era during which 'journalists' caved-in en masse to the White House imperial agenda spin, Rushing did seek the truth. Wrote a helluva' good book in the process.
MCP
Brian Indrelunas
Feb 05, 2009 Brian Indrelunas rated it liked it
Although it definitely could've used another look from a copy editor before being printed, Rushing's book offered valuable insight into the inner workings of both the Arabic- and English-language Al Jazeera networks. I also enjoyed reading the former Marine's thoughts on his former employer's approach to Middle Eastern media outlets.
Grey
Nov 18, 2010 Grey rated it liked it
Great points, though at times slightly redundant and not the best written book (though not written poorly). I felt he could have explored the larger global context of stigma and fear in the media and foreign policy better.
Mike
Oct 23, 2007 Mike rated it liked it
Although the prose is a bit flat in some places, I admire Rushing's courage and agree with his message that in today's world, it is foolish for the United States not to actively engage the Arab world through its media, specifically Al Jazeera.
Eve
Nov 05, 2007 Eve rated it it was ok
OK, UN TEMOIGNAGE
Ginger
Mar 01, 2008 Ginger rated it it was amazing
quick and easy, but good read. Rushing makes some very valid points about the U.S.'s refusal to acknowledge the Arab press. and does a lot to dispel common misconceptions about Al Jazeera
ylin002
Jul 31, 2008 ylin002 rated it it was amazing
easy read; very engaging.
Sarah
Jul 16, 2007 Sarah rated it liked it
Not all that well-written, but still worth reading just because it's such an interesting story.
k8inorbit
(yes, i'm an On The Media addict, but i also find this dude fascinating.)
Connie
Jul 22, 2011 Connie rated it liked it
A very interesting read and a perspective about the media in the middle east (and in the West) that you don't hear a lot about here in America.
Joel
Aug 23, 2014 Joel rated it it was amazing
A very quick and very informative read.
Rachel Grepke
I really enjoyed this book. He gave some very interesting ideas towards how we view the middle east. I thought his writing was well done and it kept my attention throughout the book.
Caitlin
Caitlin rated it it was amazing
Jun 10, 2009
Mike Fortuna
Mike Fortuna rated it really liked it
Jul 18, 2016
Kriz P
Kriz P rated it really liked it
Feb 10, 2008
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Born in Texas, Rushing joined the Marine Corps in 1990. During the opening stages of Operation Iraqi Freedom, Rushing served as a spokesperson for General Tommy Franks. In 2004, Rushing retired from the Marine Corps. The following year, he joined the staff of Al-Jazeera English, a position he currently holds. Rushing currently co-hosts "Fault Lines", which covers news in the Americas.

Rushing is fe
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“In the simple moral maxim the Marine Corps teaches

— do the right thing, for the right reason

— no exception exists that says: unless there's criticism or risk. Damn the consequences.”
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