American entrepreneurs, corporate tycoons, and financiers are plotting what they do best-creating new industries that change the world and making b...
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reviews
May 15, 2011
Mike
rated it: 
Another one of my on the $1 shelf reads. This is a wide survey of things that are actually being done in this area from New Car design to ethanol. It certainly is nothing new and borrows heavily from industry magazines and case studies on companies environmental successes. Overall I did discover some new information and it is an inspiration for looking at doing things "greener". Certainly not a page turner but not a bad "bathroom" reader for those of us interested in envir
Aug 07, 2008
John
rated it: 
I only made it through about half the book, and thank God I borrowed it from the library instead of purchasing. This is not a book for people who know something/anything about energy and the environment. If you have read Natural Capitalism, this book will make dislocate your jaw yawning in comparison. Written by some Fortune buttmunch who has "devoted much of his editorial energies to environmental issues and the rapid rise of the green movement and its impact..." blah blah blah. B
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Sep 25, 2008
Deborah
rated it:
I enjoyed chapters out of this book -and I would recommend the book be read that way, rather than feeling that you have to read it straight through & completely. As other reviews have stated, it isn't a technical book, more of a "getting to know the green tech community from a business standpoint" book. If you regularly listen to Science Friday - you'll have heard more detail about most of these companies than is given in this book!
Weakest point: The author, making known More...
Weakest point: The author, making known More...
Feb 02, 2010
Glenn
rated it: 
This book gives some behind the scenes info on what people are doing to combat global warming. On the other hand, it is also preachy about how corporations and activist groups now have a common goal and can get along.
Apr 14, 2009
Brian
rated it:
Further inspired me to continue to be a "Green Power" Activist - had another letter published in the newspaper the other day. Not a gripping page turner, but I liked it.
Feb 21, 2009
Robert
rated it:
A decent cash in on all the green and sustainable strategies that are out there. Nothing new here but a decent presentation of these ideas.
Oct 22, 2008
Aimee
rated it:
It is neither optimistic nor pessismistic but realistic in its approach to what we must do to curb our greenhouse gas emissions. Dumaine looks at all the different alternatives to oil and shows the advantages, the disadvantages and how far businesses have come with each technology. It was very recently published so its information is very relevant and makes me want to follow more closely the race for clean, green energies.
Mar 15, 2009
Jim
rated it:
This is a wide survey of things that are actually being done in this area from New Car design to ethanol. The research here comes from other books and magazine articles (he is a Time Reporter)so the examples may sound familar to you. Alot of Factoids but not overly scientific. It drags at times but overall worth reading.
Sep 06, 2008
Sarah
rated it: 
I really enjoyed learning about the little start-up companies that are trying to make a move to be the next big green corp. There are so many books out that are pure propaganda for existing semi-green companies, this one tells the story of the little guys trying to do something big.
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