The Business of Media Distribution: Monetizing Film, TV and Video Content
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The Business of Media Distribution: Monetizing Film, TV and Video Content

3.94 of 5 stars 3.94  ·  rating details  ·  35 ratings  ·  5 reviews
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to...more
Paperback, 509 pages
Published September 1st 2009 by Focal Press (first published 2009)
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University of Chicago Magazine
Jeffrey C. Ulin, JD’86

From our pages (Mar–Apr/10): "In this analysis of how creative concepts ultimately yield profit in the entertainment industry, Ulin, former senior director for distribution and business affairs at Lucasfilm, provides an insider’s account of the evolving challenges studio executives face. The book explains how companies select partnerships or work independently to maximize bottom-line distribution profits."
George Xanthopoulos
Textbook style coverage of most (all?) content distribution windows, including topline explanation of the financial model for each, peppered with real life examples and anecdotes. Fantastic really although in its comprehensiveness it repeats at times and the 2010 edition may be ready for an update.

Ulin's Rule: "Content value is optimized by exploiting the factors of time, repeat consumption (platforms), exclusivity, and differential pricing in a pattern taking into account external market condit...more
Lil Mike
dry but essentially detailed account of the complex legal breakdowns & structures of corporate entertainment arrangements in profit points, partnerships, distribution deals etc
Great book. Lots of good stories, statistics and value chains for parts of the industry.
Joshua Meyer
Great look at the financial world of film distribution.
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