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Digital Strategies for Powerful Corporate Communications
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today's Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditi...more
Hardcover, 288 pages
Published
August 1st 2009
by McGraw-Hill
(first published 2009)
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If you're at all connected to the social media world within a work setting, much of this book will be basic to you. That said, it's easy for lots of small opportunities and ideas to fall through the cracks on a day-to-day basis and this book will bring back some of those missed opportunities. I kept a list of ideas to investigate and think about again and for that, I give it three stars.
Basically, you can skip the latter chapters if you've read the first Chapter. One good thing is that some very classic examples are involved.
May 17, 2013
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