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  <id>710214</id>
  <title><![CDATA[Starting an Online Business For Dummies, 4th Edition]]></title>
  <isbn><![CDATA[0764583344]]></isbn>
  <isbn13><![CDATA[9780764583346]]></isbn13>
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  <description><![CDATA[So you want to own your own business, be your own boss, set your own hours, and make real money. If you&#8217;re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You&#8217;ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You&#8217;ll explore:    &lt;ul type=&quot;disc&quot;&gt;    &lt;li&gt;Doing research, defining your niche and target market, and putting it together in a practical business plan    &lt;li&gt;Getting the hardware and software you&#8217;ll need to get going    &lt;li&gt;Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos    &lt;li&gt;Selecting a Web hosting service (with info on free Web site homesteading)    &lt;li&gt;Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more    &lt;li&gt;Managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory    &lt;li&gt;Taking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic      &lt;li&gt;Running a business on eBay    &lt;li&gt;Marketing your business and the secrets to search engine success    &lt;li&gt;Keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software    &lt;/ul&gt;   <p>   Written by e-biz whiz Greg Holden, <em>Starting an Online Business For Dummies, Fourth Edition</em> has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes:    &lt;ul type=&quot;disc&quot;&gt;    &lt;li&gt;Lots of Web sites that will give you good ideas    &lt;li&gt;A companion Web site that includes an online directory of Internet business resources    &lt;li&gt;A list of legal and business requirements       <p>   Get going, and build a booming business right at home. The only people you&#8217;ll have to take orders from are customers, and those are the kind of orders you&#8217;ll like!</p></p>]]></description>
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  <original_publication_year type="integer">1999</original_publication_year>
  <original_title>Starting an Online Business For Dummies (For Dummies (Computer/Tech))</original_title>
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  <average_rating><![CDATA[3.17]]></average_rating>
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        <name><![CDATA[Greg Holden]]></name>
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  <id>52732510</id>
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  <isbn>0470107391</isbn>
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  <title>
    <![CDATA[Starting an Online Business For Dummies]]>
  </title>
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  <average_rating>3.11</average_rating>
  <ratings_count>9</ratings_count>
  <description>
    <![CDATA[You&#8217;ve heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You&#8217;ve been eager to jump right in and take a shot at striking it rich, but you&#8217;re not quite sure how to get started&#8212;or if you&#8217;re business-minded and tech-savvy enough to succeed.   <p>   <em>Starting an Online Business for Dummies</em> will show you how easy it is to get your ideas off the ground and on the Web. You&#8217;ll be able to take advantage of everything an online business has to offer, without an MBA or years of experience! This updated, hands-on guide gives you the tools you need to:    &lt;ul type=&quot;disc&quot;&gt;    &lt;li&gt;Establish and promote your business    &lt;li&gt;Advertise your site    &lt;li&gt;Build a business with online auctions    &lt;li&gt;Keep your business legal and lawsuit free    &lt;li&gt;Impress customers in the virtual world    &lt;li&gt;Publicize your business with Google, Yahoo!, and Microsoft    &lt;li&gt;Conduct electronic payments    &lt;li&gt;Utilize VoIP, site feeds, blogging, and affiliate marketng       <p>   You&#8217;ll soon begin to realize that online business is not confined to large corporations or even businesses with storefronts. With this handy, straightforward guide, you will have your business online and ready to go in no time. There&#8217;s also a chapter on hot new ways to make money online, such as selling on Amazon or promoting on Flickr. The 5&lt;sup&gt;th edition of <em>Starting an Online Business for Dummies</em> helps you help your business can reach its full potential!</p></p>]]>
  </description>
  <published>1999</published>
</book>

    <rating>3</rating>
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  <read_at>Mon May 19 00:00:00 -0700 2008</read_at>
  <date_added>Tue Apr 14 21:14:02 -0700 2009</date_added>
  <date_updated>Tue Apr 14 21:16:12 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Good read for anyone looking into this topic. Very good resource to have on hand for information.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/52732510]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/52732510]]></link>
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      <review>
  <id>43298838</id>
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  <title>
    <![CDATA[Starting an Online Business For Dummies]]>
  </title>
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  <average_rating>3.17</average_rating>
  <ratings_count>12</ratings_count>
  <description>
    <![CDATA[You&#8217;ve heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You&#8217;ve been eager to jump right in and take a shot at striking it rich, but you&#8217;re not quite sure how to get started&#8212;or if you&#8217;re business-minded and tech-savvy enough to succeed.   <p>   <em>Starting an Online Business for Dummies</em> will show you how easy it is to get your ideas off the ground and on the Web. You&#8217;ll be able to take advantage of everything an online business has to offer, without an MBA or years of experience! This updated, hands-on guide gives you the tools you need to:    &lt;ul type=&quot;disc&quot;&gt;    &lt;li&gt;Establish and promote your business    &lt;li&gt;Advertise your site    &lt;li&gt;Build a business with online auctions    &lt;li&gt;Keep your business legal and lawsuit free    &lt;li&gt;Impress customers in the virtual world    &lt;li&gt;Publicize your business with Google, Yahoo!, and Microsoft    &lt;li&gt;Conduct electronic payments    &lt;li&gt;Utilize VoIP, site feeds, blogging, and affiliate marketng       <p>   You&#8217;ll soon begin to realize that online business is not confined to large corporations or even businesses with storefronts. With this handy, straightforward guide, you will have your business online and ready to go in no time. There&#8217;s also a chapter on hot new ways to make money online, such as selling on Amazon or promoting on Flickr. The 5&lt;sup&gt;th edition of <em>Starting an Online Business for Dummies</em> helps you help your business can reach its full potential!</p></p>]]>
  </description>
  <published>1999</published>
</book>

    <rating>2</rating>
  <votes>0</votes>
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  <read_at>Sat Mar 14 00:00:00 -0700 2009</read_at>
  <date_added>Fri Jan 16 17:51:52 -0800 2009</date_added>
  <date_updated>Sat Mar 14 19:26:09 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The author assumed that you were selling on E-bay and focused much of the book to this.  However, there were some good tips for the new on-line business owner, like how to get a free domain name on the web.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/43298838]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/43298838]]></link>
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      <review>
  <id>25890619</id>
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    <![CDATA[Starting an Online Business For Dummies]]>
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  <average_rating>3.17</average_rating>
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  <description>
    <![CDATA[You&#8217;ve heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You&#8217;ve been eager to jump right in and take a shot at striking it rich, but you&#8217;re not quite sure how to get started&#8212;or if you&#8217;re business-minded and tech-savvy enough to succeed.   <p>   <em>Starting an Online Business for Dummies</em> will show you how easy it is to get your ideas off the ground and on the Web. You&#8217;ll be able to take advantage of everything an online business has to offer, without an MBA or years of experience! This updated, hands-on guide gives you the tools you need to:    &lt;ul type=&quot;disc&quot;&gt;    &lt;li&gt;Establish and promote your business    &lt;li&gt;Advertise your site    &lt;li&gt;Build a business with online auctions    &lt;li&gt;Keep your business legal and lawsuit free    &lt;li&gt;Impress customers in the virtual world    &lt;li&gt;Publicize your business with Google, Yahoo!, and Microsoft    &lt;li&gt;Conduct electronic payments    &lt;li&gt;Utilize VoIP, site feeds, blogging, and affiliate marketng       <p>   You&#8217;ll soon begin to realize that online business is not confined to large corporations or even businesses with storefronts. With this handy, straightforward guide, you will have your business online and ready to go in no time. There&#8217;s also a chapter on hot new ways to make money online, such as selling on Amazon or promoting on Flickr. The 5&lt;sup&gt;th edition of <em>Starting an Online Business for Dummies</em> helps you help your business can reach its full potential!</p></p>]]>
  </description>
  <published>1999</published>
</book>

    <rating>2</rating>
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  <read_at>Tue Sep 02 00:00:00 -0700 2008</read_at>
  <date_added>Mon Jun 30 01:43:10 -0700 2008</date_added>
  <date_updated>Tue Sep 02 10:29:31 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[outdated &amp; unhelpful for someone like me.  Only two chapters were beneficial. ]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/25890619]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/25890619]]></link>
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      <review>
  <id>81224421</id>
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    <![CDATA[Starting an Online Business For Dummies]]>
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  <average_rating>3.17</average_rating>
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    <![CDATA[You&#8217;ve heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You&#8217;ve been eager to jump right in and take a shot at striking it rich, but you&#8217;re not quite sure how to get started&#8212;or if you&#8217;re business-minded and tech-savvy enough to succeed.   <p>   <em>Starting an Online Business for Dummies</em> will show you how easy it is to get your ideas off the ground and on the Web. You&#8217;ll be able to take advantage of everything an online business has to offer, without an MBA or years of experience! This updated, hands-on guide gives you the tools you need to:    &lt;ul type=&quot;disc&quot;&gt;    &lt;li&gt;Establish and promote your business    &lt;li&gt;Advertise your site    &lt;li&gt;Build a business with online auctions    &lt;li&gt;Keep your business legal and lawsuit free    &lt;li&gt;Impress customers in the virtual world    &lt;li&gt;Publicize your business with Google, Yahoo!, and Microsoft    &lt;li&gt;Conduct electronic payments    &lt;li&gt;Utilize VoIP, site feeds, blogging, and affiliate marketng       <p>   You&#8217;ll soon begin to realize that online business is not confined to large corporations or even businesses with storefronts. With this handy, straightforward guide, you will have your business online and ready to go in no time. There&#8217;s also a chapter on hot new ways to make money online, such as selling on Amazon or promoting on Flickr. The 5&lt;sup&gt;th edition of <em>Starting an Online Business for Dummies</em> helps you help your business can reach its full potential!</p></p>]]>
  </description>
  <published>1999</published>
</book>

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  <date_added>Wed Dec 16 14:25:04 -0800 2009</date_added>
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  <url><![CDATA[http://www.goodreads.com/review/show/81224421]]></url>
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      <review>
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    <![CDATA[Starting an Online Business For Dummies, 4th Edition]]>
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  <description>
    <![CDATA[So you want to own your own business, be your own boss, set your own hours, and make real money. If you&#8217;re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You&#8217;ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You&#8217;ll explore:    &lt;ul type=&quot;disc&quot;&gt;    &lt;li&gt;Doing research, defining your niche and target market, and putting it together in a practical business plan    &lt;li&gt;Getting the hardware and software you&#8217;ll need to get going    &lt;li&gt;Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos    &lt;li&gt;Selecting a Web hosting service (with info on free Web site homesteading)    &lt;li&gt;Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more    &lt;li&gt;Managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory    &lt;li&gt;Taking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic      &lt;li&gt;Running a business on eBay    &lt;li&gt;Marketing your business and the secrets to search engine success    &lt;li&gt;Keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software    &lt;/ul&gt;   <p>   Written by e-biz whiz Greg Holden, <em>Starting an Online Business For Dummies, Fourth Edition</em> has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes:    &lt;ul type=&quot;disc&quot;&gt;    &lt;li&gt;Lots of Web sites that will give you good ideas    &lt;li&gt;A companion Web site that includes an online directory of Internet business resources    &lt;li&gt;A list of legal and business requirements       <p>   Get going, and build a booming business right at home. The only people you&#8217;ll have to take orders from are customers, and those are the kind of orders you&#8217;ll like!</p></p>]]>
  </description>
  <published>1999</published>
</book>

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  <date_added>Thu Dec 10 07:23:59 -0800 2009</date_added>
  <date_updated>Fri Dec 25 13:35:51 -0800 2009</date_updated>
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    <![CDATA[Get the scoop on recession-proof online strategies      <p>Packed with e-commerce survival stories, best practices, and resources      <p>Get the information you need to thrive online  even in todays economy!      <p>Today is a great time to launch an online business  the competition is less, the technology is better, and Internet use is at an all-time high. This thoroughly updated guide shows you how to dive right in. From fine-tuning plans and setting up a high-traffic site to marketing, customer service, and security, its just what you need to succeed!      <p>The Dummies Way&lt;UL&gt;&lt;LI&gt;Explanations in plain English      &lt;LI&gt;&quot;Get in, get out&quot; information      &lt;LI&gt;Icons and other navigational aids      &lt;LI&gt;Tear-out cheat sheet      &lt;LI&gt;Top ten lists      &lt;LI&gt;A dash of humor and fun</p></p></p></p>]]>
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    <![CDATA[So you want to own your own business, be your own boss, set your own hours, and make real money. If you&#8217;re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You&#8217;ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You&#8217;ll explore:    &lt;ul type=&quot;disc&quot;&gt;    &lt;li&gt;Doing research, defining your niche and target market, and putting it together in a practical business plan    &lt;li&gt;Getting the hardware and software you&#8217;ll need to get going    &lt;li&gt;Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos    &lt;li&gt;Selecting a Web hosting service (with info on free Web site homesteading)    &lt;li&gt;Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more    &lt;li&gt;Managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory    &lt;li&gt;Taking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic      &lt;li&gt;Running a business on eBay    &lt;li&gt;Marketing your business and the secrets to search engine success    &lt;li&gt;Keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software    &lt;/ul&gt;   <p>   Written by e-biz whiz Greg Holden, <em>Starting an Online Business For Dummies, Fourth Edition</em> has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes:    &lt;ul type=&quot;disc&quot;&gt;    &lt;li&gt;Lots of Web sites that will give you good ideas    &lt;li&gt;A companion Web site that includes an online directory of Internet business resources    &lt;li&gt;A list of legal and business requirements       <p>   Get going, and build a booming business right at home. The only people you&#8217;ll have to take orders from are customers, and those are the kind of orders you&#8217;ll like!</p></p>]]>
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    <![CDATA[So you want to own your own business, be your own boss, set your own hours, and make real money. If you&#8217;re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You&#8217;ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You&#8217;ll explore:    &lt;ul type=&quot;disc&quot;&gt;    &lt;li&gt;Doing research, defining your niche and target market, and putting it together in a practical business plan    &lt;li&gt;Getting the hardware and software you&#8217;ll need to get going    &lt;li&gt;Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos    &lt;li&gt;Selecting a Web hosting service (with info on free Web site homesteading)    &lt;li&gt;Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more    &lt;li&gt;Managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory    &lt;li&gt;Taking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic      &lt;li&gt;Running a business on eBay    &lt;li&gt;Marketing your business and the secrets to search engine success    &lt;li&gt;Keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software    &lt;/ul&gt;   <p>   Written by e-biz whiz Greg Holden, <em>Starting an Online Business For Dummies, Fourth Edition</em> has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes:    &lt;ul type=&quot;disc&quot;&gt;    &lt;li&gt;Lots of Web sites that will give you good ideas    &lt;li&gt;A companion Web site that includes an online directory of Internet business resources    &lt;li&gt;A list of legal and business requirements       <p>   Get going, and build a booming business right at home. The only people you&#8217;ll have to take orders from are customers, and those are the kind of orders you&#8217;ll like!</p></p>]]>
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