The Japanese Consumer: An Alternative Economic History of Modern Japan
By the late twentieth century, Japanese people were renowned as the world's most avid and knowledgeable consumers of fashion, luxury and quality, while the goods that embodied their tastes and lifestyle were becoming a part of global culture. Penelope Francks' book offers an alternative account of Japan's modern economic history from the perspective of the consumer. Tracin...more
Paperback, 249 pages
Published November 1st 2009 by Cambridge University Press
(first published 2009)
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Concise overview of different aspects of the rise of the Japanese consumer. I think her discussions about how the Japanese home and Japanese food and drink evolved over time -- integrating appropriated aspects of life from around the world while retaining a unique Japanese interpretation -- are her best.