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The Anatomy of Buzz: How to Create Word of Mouth Marketing
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The Anatomy of Buzz: How to Create Word of Mouth Marketing

3.67  ·  Rating Details ·  347 Ratings  ·  20 Reviews
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights.

What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they see
ebook, 320 pages
Published May 14th 2002 by Crown Business (first published October 17th 2000)
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Mark Cheverton
Underneath it all a fairly straightforward book about viral marketing. Although it covers some interesting examples, it fails to deliver anything new and lacks a sense of delivering a strong framework which you can go out and make practical use of.

Overall, a good book to refresh your focus on the importance of word of mouth and how you should think viral, but doesn't deliver on ideas or implementation.
Jan 17, 2010 Maya rated it it was ok  ·  review of another edition
I read the older version of this because it's all the library had. It took me a long time to get through this book. It had some snippets of information that were really good and other times I felt like the author was just repeating himself. Because it was the older version it did not take into account the Facebook era of word-of-mouth. The new version might touch on this more and how to take advantage of what it has to offer.
Sep 29, 2013 Matt rated it it was amazing  ·  review of another edition
this was a book I read as a bathroom book.. I didn't try to read it cover to cover, but rather read it in 3-5 minute segments, skipping around in the book.. you don't need to read it cover to cover. I am an accountant by trade so I try to expose myself to marketing ideas and this is a great book to do that.. but don't try to read it cover to cover read parts of it over and over through the course of several years and it will be a very rewarding book...
Sep 22, 2010 Sve rated it really liked it  ·  review of another edition
Shelves: business
It is a good book, outlining some of the major principles of word-of-mouth marketing.
However, due to the fact that it was written in the year 2000 it is quite outdated. Understandably, there is nothing said about the emerging of the Social networking websites and their impact in word-of-mouth.
I think that is worth checking the sequel: The anatomy of Buzz revised :)
Jan 22, 2008 Aaron rated it it was amazing  ·  review of another edition
Recommends it for: Marketers, Psychologists, Business Professionals, World Changers
This book has changed the way I view marketing. It gives you a great overview with much detail of how word of mouth and buzz spreads.

If you are interested in Word of Mouth Marketing this is ESSENTIAL READING!

All the best,

Aaron Mangal
Chief Love Generation Officer
Sep 05, 2016 Ethan rated it really liked it  ·  review of another edition
Shelves: business, nonfiction
Great book for business/marketing people.

More on the blog...
Irawati -
gambaran sederhana dr
awal word-of-mouth yg rumit

sbagai pegangan awal
namun perlu update
untuk skarang ini,
karna tetap saja
buku akan tertinggal dr jurnal
Todd Johnson
Aug 09, 2007 Todd Johnson rated it liked it  ·  review of another edition
Recommends it for: business people
One of many books that came out around that time profiling viral marketing. Pretty good read if that's what floats your boat.
Jul 09, 2009 Jakelaub rated it really liked it  ·  review of another edition
Good if you want to know about buzz marketing and network theory. Otherwise only moderately pleasurable to read.
Keith Jennings
Apr 27, 2010 Keith Jennings rated it really liked it  ·  review of another edition
Shelves: marketing
Great read for those interested in word-of-mouth marketing as science. Last chapter, a workshop, is a gem.
Sep 26, 2010 Danica rated it really liked it  ·  review of another edition
Good information. The last chapter is definitely the best - the rest of the book expands on those ideas.
Lori Grant
A should-read book on buzz/word-of-mouth marketing for the knowledge worker, manager, executive, or entrepreneur.
Antti Vilpponen
Explaining the theories behind networks and buzz marketing. However, not as complete and thorough as I would have liked. Covers the basics quite well.
Apr 11, 2008 Gwen rated it did not like it  ·  review of another edition
I hate marketing. I hate pop-marketing/psychology. Needless to say, reading this book for class makes me hate everyone involved in marketing.
Bogumil K K.
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Emanuel Rosen is the author of the national bestseller The Anatomy of Buzz (Doubleday, 2000) and
The Anatomy of Buzz Revisited (Doubleday, 2009).

His latest book, Absolute Value (with Stanford professor Itamar Simonson), was published in 2014 by HarperBusiness. Emanuel was previously vice president, marketing, at Niles Software, where he launched the company’s flagship product, EndNote. Rosen is a
More about Emanuel Rosen...

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